Inbunden, Engelska, 2000

The Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

Av Mogens Holten Larsen, Majken Schultz, Mary Jo Hatch, Mogens Holten Larsen

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Beskrivning

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Produktinformation

Utgivningsdatum: 2000-08-17
Mått: 165 x 242 x 21 mm
Vikt: 560 g
Format: Inbunden
Språk: Engelska
Antal sidor: 308
Förlag: OUP OXFORD
ISBN: 9780198297789

Utforska kategorier

Organisationsteori

Mer om författaren

Majken Schultz is a Professor at the Department of Intercultural Communication and Management at Copenhagen Business School. Her research interests are located at the interface between organization theory, strategy, and communication studies and include identity and image, corporate branding, and reputation management. Mary Jo Hatch is Professor of Organization Theory at Cranfield School of Management. She specializes in the application of culture-based organization theories to the study of leadership and management and to organizational identity and corporate branding. She is European editor of the Journal of Management Inquiry.Mogens Holten Larsen is Managing Director of Bergsøe 4 A/S - a Danish communication consultancy specializing in integrated communications. For the last twenty years he has worked with a wide range of major Danish and international companies representing almost all types of communication issues on all types of markets: AstraZeneca, Renault, Danish Railways, Maersk and Superfoss among others.

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