Lisa Peñaloza – författare
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10 produkter
Routledge Companion to Ethnic Marketing
Av Ahmad Jamal, Lisa Peñaloza m. fl.
Häftad, 2019
770 kr
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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful …
Routledge Companion to Ethnic Marketing
Av Ahmad Jamal, Lisa Peñaloza m. fl.
Inbunden, 2015
3894 kr
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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful …
Routledge Companion to Ethnic Marketing
Av Michel Laroche, Lisa Penaloza m. fl.
E-bok, 2015
883 kr
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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world''s most powerful …
Routledge Companion to Ethnic Marketing
Av Michel Laroche, Lisa Penaloza m. fl.
E-bok, 2015
864 kr
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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world''s most powerful …
Marketing Management
A Cultural Perspective
Av Luca M. Visconti, Lisa Peñaloza m. fl.
Inbunden, 2020
2504 kr
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …
Marketing Management
A Cultural Perspective
Av Luca M. Visconti, Lisa Peñaloza m. fl.
Häftad, 2020
805 kr
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …
Marketing Management
A Cultural Perspective
Av Nil Toulouse, Lisa Penaloza m. fl.
E-bok, 2020
981 kr
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …
Marketing Management
A Cultural Perspective
Av Nil Toulouse, Lisa Penaloza m. fl.
E-bok, 2020
960 kr
Lägg i varukorg
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …
Consumer Culture Theory
Av Russell W. Belk, Linda Price m. fl.
Inbunden, 2013
1457 kr
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The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive …
Consumer Culture Theory
Av Lisa Penaloza, Linda Price m. fl.
E-bok, 2013
1554 kr
Lägg i varukorg
The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive …
