Nil Toulouse – författare
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4 produkter
Marketing Management
A Cultural Perspective
Av Luca M. Visconti, Lisa Peñaloza m. fl.
Inbunden, 2020
2504 kr
Lägg i varukorg
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …
Marketing Management
A Cultural Perspective
Av Luca M. Visconti, Lisa Peñaloza m. fl.
Häftad, 2020
805 kr
Lägg i varukorg
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …
Marketing Management
A Cultural Perspective
Av Nil Toulouse, Lisa Penaloza m. fl.
E-bok, 2020
981 kr
Lägg i varukorg
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …
Marketing Management
A Cultural Perspective
Av Nil Toulouse, Lisa Penaloza m. fl.
E-bok, 2020
960 kr
Lägg i varukorg
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in …