Ken Peattie – författare
Visar alla böcker från författaren Ken Peattie. Handla med fri frakt och snabb leverans.
9 produkter
Routledge Companion to Marketing and Sustainability
Av Ken Peattie, Roberta De Angelis m. fl.
Inbunden, 2025
3799 kr
Lägg i varukorg
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective …
Routledge Companion to Marketing and Sustainability
Av Ken Peattie, Roberta De Angelis m. fl.
Häftad, 2026
818 kr
Lägg i varukorg
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective …
Routledge Companion to Marketing and Sustainability
Av Carolyn Strong, Nicole Koenig-Lewis m. fl.
E-bok, 2025
901 kr
Lägg i varukorg
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective …
Routledge Companion to Marketing and Sustainability
Av Carolyn Strong, Nicole Koenig-Lewis m. fl.
E-bok, 2025
901 kr
Lägg i varukorg
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective …
Sustainability Marketing
A Global Perspective
Av Ken Peattie, Frank-Martin Belz
E-bok, 2012
669 kr
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The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management. It provides a sustainability-oriented vision of marketing with a …
Sustainability Marketing
A Global Perspective
Av Frank-Martin Belz, Ken Peattie
Häftad, 2012
5,0 utav 5 stjärnor. Totalt antal röster: (1)
650 kr
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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both …
Sustainability Marketing
A Global Perspective
Av Naz Onel, Ken Peattie m. fl.
E-bok, 2025
738 kr
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EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGE Since its first publication in 2009, Sustainability Marketing has set the standard for how marketers can respond to global environmental and social challenges. Now in its …
Sustainability Marketing
A Global Perspective
Av Frank-Martin Belz, Ken Peattie m. fl.
Häftad, 2025
728 kr
Lägg i varukorg
EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the standard for how marketers can respond to global environmental and social challenges. Now in its …
Nachhaltigkeits-Marketing
Ein globaler Ansatz
Av Frank-Martin Belz, Ken Peattie
Häftad, 2027
447 kr
Kommande
Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.
