Mohammed Rafiq – författare
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8 produkter
Principles of Retailing
Av Rosemary Varley, Mohammed Rafiq
Häftad, 2014
1025 kr
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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Cases in Retailing
Operational Perspectives
Av Cathy Hart, Malcolm Kirkup m. fl.
Häftad, 1997
454 kr
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This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration …
Internal Marketing
Av Pervaiz K. Ahmed, Mohammed Rafiq
Häftad, 2002
846 kr
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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and …
Internal Marketing
Av Mohammed Rafiq, Pervaiz K. Ahmed
E-bok, 2013
999 kr
Lägg i varukorg
A clear-sighted introduction to a complex subject, ''Internal Marketing'' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking …
Internal Marketing
Av Mohammed Rafiq, Pervaiz K. Ahmed
E-bok, 2013
977 kr
Lägg i varukorg
A clear-sighted introduction to a complex subject, ''Internal Marketing'' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking …
Principles of Retailing
Av Rosemary Varley, Mohammed Rafiq
E-bok, 2014
1124 kr
Lägg i varukorg
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
Internal Marketing
Av Pervaiz K. Ahmed, Mohammed Rafiq
Inbunden, 2016
2585 kr
Lägg i varukorg
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.The text begins by defining what internal marketing is and how it can work, and from this foundation:* Outlines state-of-the-art thinking and …
Principles of Retailing
Av Rosemary Varley, Mohammed Rafiq
E-bok, 2014
1124 kr
Lägg i varukorg
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.