Häftad, Engelska, 1997

Cases in Retailing

Operational Perspectives

Av Cathy Hart, Malcolm Kirkup, Paul Walley, Diane Preston, Mohammed Rafiq

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Beskrivning

This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.

Produktinformation

Utgivningsdatum: 1997-02-16
Mått: 156 x 231 x 19 mm
Vikt: 397 g
Format: Häftad
Språk: Engelska
Antal sidor: 264
Förlag: John Wiley and Sons Ltd
ISBN: 9780631201731

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Mer om författaren

Cathy Hart is Sainsbury Retail Fellow. Malcolm Kirkup, C&A Retail Fellow and Programme Director for the Retail Management Degree.Diane Preston is a Lecturer in Human Resource Management.Mohammed Rafiq, Lecturer in Retailing.Paul Walley is a Lecturer in Operations Management at the University if Warwick Business School.

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