Nadzeya Sabatini – författare

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.

This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography, visual, sentiment and argumentation analysis, for developing rigorous studies to gain social media insights that can be useful for decision-making and value creation. The book also discusses future trends regarding social media management in the fashion domain via interviews with senior fashion experts.

This cutting-edge book that combines theory and practice will appeal to undergraduate and master students across a broad range of fields including fashion studies, marketing, digital marketing and communication and to young professionals who are starting to work in social media. In addition, this book is also developed for young researchers and PhD students employing social media analysis in their studies.

Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

Fashion and Tourism: Parallel Stories analyzes the convergences between fashion and tourism from an academic perspective. It investigates the existing linkages between these industries, as well as how the two synergistically impact each other through real-world case studies and examples.

The central hypothesis is that these two modern ‘collaborative’ phenomena have been reciprocally influenced for over 200 years. Each industry is a major indicator of economic and political systems, cultures, values, and imaginaries. Their parallel analysis allows the reader to better understand not only what one owes to the other, but significantly, how their parallel actions shape and reflect contemporary societies globally.

Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

Fashion and Tourism: Parallel Stories analyzes the convergences between fashion and tourism from an academic perspective. It investigates the existing linkages between these industries, as well as how the two synergistically impact each other through real-world case studies and examples.

The central hypothesis is that these two modern ‘collaborative’ phenomena have been reciprocally influenced for over 200 years. Each industry is a major indicator of economic and political systems, cultures, values, and imaginaries. Their parallel analysis allows the reader to better understand not only what one owes to the other, but significantly, how their parallel actions shape and reflect contemporary societies globally.