Paula von Wachenfeldt – författare

Kläder påverkar hela våra liv. Vi klär oss, iakttar andra, konsumerar, kommunicerar, fantiserar. En del av klädernas kraft handlar om arv – alltså den historia och kultur som hänger ihop med mode, kläder och textil, som förmedlas genom traditioner och samhällsnormer.I antologin "Modearv" ger elva av landets främsta forskare och skribenter inom bland annat textilhistoria och modevetenskap exempel på hur historiska perspektiv på kläder och mode kan hjälpa oss att bättre förstå både dåtidens och dagens samhälle. Hur har synsätt förändrats över tid? Och hur förhåller vi oss till spåren av det förflutna idag? I personligt hållna essäer stiftar vi bekantskap med exempelvis puffärmsklädda knektar, nakenbadare, skinheads, män i shorts, väverskor och en sjal från Alva Myrdal. De enskilda exemplen öppnar i sin tur för diskussioner om stora ämnen såsom genus- och klassfrågor, konsumtionskultur, hantverkets roll och industrisamhällets utveckling.Frågeställningar kring kläder och textil har fått en allt högre synlighet i samhällsdebatten och samtidskulturen, vilket Mode­arv ger en lägesbild av. På så vis bidrar boken till förvissningen om att historiska perspektiv på kläder spelar roll och kan handla om så mycket mer än bara nostalgi och retroromantik.JOHANNES DAUN är fil dr i historia och arbetar som 1:e antikvarie på Textil­museet i Borås. Hans forskning rör industri-, social- och urbanhistoria samt kulturarvsfrågor. Hans senaste bok, "När man sydde kläder på fabrik", handlar om konfektionsindustrins historia.Övriga medverkande är Susanna Alakoski, Henric Bagerius, Karin M. Ekström, Tonie Lewenhaupt, Pia Lundqvist, Emma Severinsson, Marie Ulväng, Paula von Wachenfeldt, Philip Warkander och Hanna Wittrock. Bokens illustrationer är gjorda av Olivia Ekelund.

Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer?An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing.In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer’s behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer?An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing.In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer’s behaviour in relation to that value. It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

This open-access book presents papers from the fourth bi-annual FACTUM Fashion Communication Conference, a leading reference event in the field of fashion communication. As one of the few academic gatherings of its kind worldwide, the conference explores fashion communication from diverse perspectives. The proceedings feature contributions from scholars specializing in communication and marketing, management, digital transformation, cultural heritage, and other related disciplines.These proceedings aim to foster interdisciplinary theoretical and empirical research on the impact of communication practices on both the fashion industry and societal fashion-related values and behaviors. Specifically, they seek to establish and strengthen an international, interdisciplinary network of scholars in the field of fashion communication, share innovative methodological approaches, expand the dialogue between communication studies and fashion-related disciplines, and encourage junior researchers to pursue their academic interests in this dynamic field. Additionally, this book serves as a valuable resource for professionals in fashion communication and marketing, providing access to rigorous research in a rapidly evolving domain driven by digital transformation.