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5 produkter
5 produkter
627 kr
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This volume explores and interrogates the shifts and changes in both government and industry-based screen policies over the past 30 years. It covers a diverse range of film industries from different parts of the world, along with the interrelationship between different localities, policy regimes and technologies/media. Featuring in-depth case studies and interviews with practitioners and policy-makers, this book provides a timely overview of government and industry’s responses to the changing landscape of the production, distribution, and consumption of screen media.
2 159 kr
Skickas inom 10-15 vardagar
This volume explores and interrogates the shifts and changes in both government and industry-based screen policies over the past 30 years. It covers a diverse range of film industries from different parts of the world, along with the interrelationship between different localities, policy regimes and technologies/media. Featuring in-depth case studies and interviews with practitioners and policy-makers, this book provides a timely overview of government and industry’s responses to the changing landscape of the production, distribution, and consumption of screen media.
452 kr
Skickas inom 5-8 vardagar
Traces the circulation of Hollywood films in North Africa and the Middle East from the early twentieth century to the present.Drawing on a broad range of primary sources, from trade and government publications to interviews, Hollywood Films in North Africa and the Middle East traces the circulation of Hollywood films across the region from the early twentieth century to the present. Originally introduced by French distributors, Hollywood films have been a key component of film culture in North Africa and the Middle East. These films became a favored mode of entertainment during the first half of the century as the major US film studios built a strong distribution structure. After World War II, the changing geopolitical context of decolonization pushed US distributors out of the market. Hollywood films, however, have continued to be favored by audiences. Today, in a landscape that also includes Egyptian and Indian films, Hollywood remains a relevant force in the region's film culture, experienced by audiences in myriad ways from the pirate markets of North Africa to state-of-the-art theatres in the United Arab Emirates.
1 252 kr
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Traces the circulation of Hollywood films in North Africa and the Middle East from the early twentieth century to the present.Drawing on a broad range of primary sources, from trade and government publications to interviews, Hollywood Films in North Africa and the Middle East traces the circulation of Hollywood films across the region from the early twentieth century to the present. Originally introduced by French distributors, Hollywood films have been a key component of film culture in North Africa and the Middle East. These films became a favored mode of entertainment during the first half of the century as the major US film studios built a strong distribution structure. After World War II, the changing geopolitical context of decolonization pushed US distributors out of the market. Hollywood films, however, have continued to be favored by audiences. Today, in a landscape that also includes Egyptian and Indian films, Hollywood remains a relevant force in the region's film culture, experienced by audiences in myriad ways from the pirate markets of North Africa to state-of-the-art theatres in the United Arab Emirates.
488 kr
Skickas inom 5-8 vardagar
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.