Film Marketing into the Twenty-First Century
Nolwenn Mingant, Cecilia Tirtaine, Joël Augros
Häftad, 2015
500 kr
AvCecilia Tirtaine,Nolwenn Mingant
824 kr
Läs direkt i Bokus Reader – eller ladda ned till din enhet
This volume explores and interrogates the shifts and changes in both government and industry-based screen policies over the past 30 years. It covers a diverse range of film industries from different parts of the world, along with the interrelationship between different localities, policy regimes and technologies/media. Featuring in-depth case studies and interviews with practitioners and policy-makers, this book provides a timely overview of government and industry’s responses to the changing landscape of the production, distribution, and consumption of screen media.