Panos Mourdoukoutas – författare
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How can the contemplations and teachings of a man who lived in ancient Greece help you in your role leading a tech giant or a restaurant chain?
Though skills and experience may have landed you your position, they don’t make you a great leader. Instead, true leaders evolve out of those who learn to look within and question themselves before they try to lead anyone else.
In this book, aspiring leaders will explore ideas from the greatest thinkers of all time--including Aristotle, Heraclitus, Sophocles, Hesiod, and others--and learn how each of these classic teachings applies to the challenges of the modern workplace.
In The Ten Golden Rules of Leadership, teachings discussed and related to the twenty-first-century work environment include:
Know thyselfDo not waste energy on things you cannot changeNurture communityAlways embrace the truthLet competition reveal talent, and moreWhether you have already been entrusted with a leadership position or you aspire to have that responsibility one day, your success in that role begins and ends with you--knowing who you are, what you believe in, and what you are capable of. Within The Ten Golden Rules of Leadership, you will learn the questions you need to reflect on in order to discover what kind of leader you can be.
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986 kr
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223 kr
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859 kr
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834 kr
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1 072 kr
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1 072 kr
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1 072 kr
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1 128 kr
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454 kr
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551 kr
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566 kr
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708 kr
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Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!
The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:
Begin with the consumers
Be innovative
Target the right group
Create the right message
Find the right environment
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