George J. Siomkos – författare
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6 produkter
Industrial Marketing
Av Thomas Fotiadis, Adam Lindgreen m. fl.
Häftad, 2022
2135 kr
Lägg i varukorg
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The …
Industrial Marketing
Av Thomas Fotiadis, Adam Lindgreen m. fl.
Inbunden, 2022
3619 kr
Lägg i varukorg
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The …
Industrial Marketing
Av Dimitris Folinas, Christina Oberg m. fl.
E-bok, 2022
923 kr
Lägg i varukorg
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The marketing philosophy on industrial markets The …
Seven Principles of WOM and Buzz Marketing
Crossing the Tipping Point
Av Panos Mourdoukoutas, George J. Siomkos
Inbunden, 2009
568 kr
Lägg i varukorg
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire …
Seven Principles of WOM and Buzz Marketing
Crossing the Tipping Point
Av George J. Siomkos, Panos Mourdoukoutas
E-bok, 2009
755 kr
Lägg i varukorg
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire …
Seven Principles of WOM and Buzz Marketing
Crossing the Tipping Point
Av Panos Mourdoukoutas, George J. Siomkos
Häftad, 2014
568 kr
Lägg i varukorg
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire …
