Adam Lindgreen – författare
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59 produkter
59 produkter
644 kr
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Strategic Renewal is an original research anthology offering insight into a subject area which, although critical for the sustained success of organizations, has received relatively little attention as distinct from the more general phenomenon of strategic change.Firstly, by providing a summary of the literature, this research anthology helps graduate students and new researchers grasp the current state of affairs in the field. Secondly, this research anthology will help update the knowledge base of the existing researchers in the field. By bringing together various studies, the research anthology determines the core concepts of the field and elucidates the key gaps and future research areas. Through contributions building on the knowledge bases of other disciplines, this research anthology develops an interdisciplinary research agenda, giving the reader an in-depth understanding of the mediating, moderating, and antecedent variables concerning strategic renewal.Strategic Renewal aims to provide a state-of-understanding to the subject, as well as a clear picture of the cross-disciplinary landscape that informs the subject. Thus, this research anthology is essential reading for managers, consultants, and other practitioners, as well as students and scholars of business.
Understanding Women's Entrepreneurship in a Gendered Context
Influences and Restraints
Inbunden, Engelska, 2021
2 134 kr
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Women entrepreneurs are indeed a formidable force of economic growth and social change, though we still often question the "how" and "why." For the readers who seek to understand the spectrum of gender influences in the context of entrepreneurship, Understanding Women’s Entrepreneurship in a Gendered Context: Influences and Restraints widens the contextual focus of women’s entrepreneurship and entrepreneurship research by providing powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family and economic, in which female entrepreneurs around the world operate their businesses. From recognition of a seventh-century businesswoman in Mecca to the construction of a gendered scientific Business Model Canvas, this collection of studies will inspire readers to think differently about theory, patriarchy, trade systems, adoption or transformation and strategies to create inclusive entrepreneurial ecosystems. In doing so, the contributing authors demonstrate not only the importance of studying the contexts in which women’s entrepreneurial activities are shaped, but also how female entrepreneurs, through their endeavours, modify these contexts.This book will be of great value to scholars, students and researchers interested in women’s entrepreneurship, entrepreneurial ecosystems, gender hierarchy and the transition to gender equality. It was originally published as a special issue of Entrepreneurship & Regional Development.
Understanding Women's Entrepreneurship in a Gendered Context
Influences and Restraints
Häftad, Engelska, 2023
625 kr
Skickas inom 10-15 vardagar
Women entrepreneurs are indeed a formidable force of economic growth and social change, though we still often question the "how" and "why." For the readers who seek to understand the spectrum of gender influences in the context of entrepreneurship, Understanding Women’s Entrepreneurship in a Gendered Context: Influences and Restraints widens the contextual focus of women’s entrepreneurship and entrepreneurship research by providing powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family and economic, in which female entrepreneurs around the world operate their businesses. From recognition of a seventh-century businesswoman in Mecca to the construction of a gendered scientific Business Model Canvas, this collection of studies will inspire readers to think differently about theory, patriarchy, trade systems, adoption or transformation and strategies to create inclusive entrepreneurial ecosystems. In doing so, the contributing authors demonstrate not only the importance of studying the contexts in which women’s entrepreneurial activities are shaped, but also how female entrepreneurs, through their endeavours, modify these contexts.This book will be of great value to scholars, students and researchers interested in women’s entrepreneurship, entrepreneurial ecosystems, gender hierarchy and the transition to gender equality. It was originally published as a special issue of Entrepreneurship & Regional Development.
Crisis of Food Brands
Sustaining Safe, Innovative and Competitive Food Supply
Inbunden, Engelska, 2009
2 198 kr
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Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can deliver secure and competitive products in the face of growing expectations about food safety and quality, as well as changing attitudes about the environment, human diet and nutrition, and animal welfare. The Crisis of Food Brands offers perspectives on many key aspects of these changes including the role of business, policy-makers, and the media in communicating with and engaging stakeholders about: o relevant and dynamic models of risk and crisis management; o the value of innovative and, sometimes controversial, food systems; o their buying behaviour and attitudes to movements such as organic and fair trade; o how and where we source and buy our food now (and in the future). The quality of the original research that underpins this book and the imagination and practicality with which the authors address its applications for the industry is first rate. Anyone with responsibility for marketing food, communicating about the food industry, or engaging with consumers will find this an important source of ideas and inspiration.
New Cultures of Food
Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Inbunden, Engelska, 2009
2 187 kr
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Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
1 343 kr
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Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.
2 398 kr
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Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
2 187 kr
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Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
640 kr
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Business and Development Studies: Issues and Perspectives provides a comprehensive collection of cutting-edge theoretical and empirical contributions to the emerging field of business and development studies.Compared to more traditional business-school accounts of business in developing countries which focus on the challenges and opportunities of doing business in developing countries, this anthology explores whether, how, and under what conditions business contributes to the achievement of economic, social, and environmental goals in developing countries. The book consolidates the current status of academic work on business and development, identifies state of the art in relation to this academic field, and establishes a future research agenda for ‘business and development studies’ as an emerging academic discipline within the social sciences.The book will be of interest to researchers and students, including economists, geographers, sociologists, political scientists, corporate social responsibility specialists, and development scholars who are seeking an in-depth overview of current debates about the role of business as a development agent in the Global South. The book is also of relevance to practitioners that are engaged in work with the private sector seeking to enhance the positive effects and minimize the negative economic, social, and environmental consequences of business activity in the Global South.
2 187 kr
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Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions.Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.
584 kr
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Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center of their business strategies and actions. Whilst this has resulted in many firms meeting their broader responsibilities toward society and the environment, some firms have used CSR in a manipulative and insincere way. As stakeholders become aware of such misuse of CSR, largely thanks to the rapid evolution of information technologies, they start to penalize firms by spreading negative word of mouth about them, and specifically about their CSR knowledge, values, and actions.Now, more than ever before, stakeholders are increasingly critical and cautious in their assessments of firms’ CSR knowledge, values, and actions. On this background, this edited volume sheds light on different internal and external perspectives spanning CSR knowledge, values, and actions. It shares theoretical, practical, and case-based insights on the broader topic and can be of interest to researchers, academics, practitioners, and advanced students in the fields of CSR and business ethics, knowledge management, strategy, and marketing.
3 453 kr
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Contemporary companies are expected to behave ethically and responsibly toward their stakeholders and to provide social and environmental good. Key stakeholder groups, including employees, consumers, investors, and public authorities, increasingly demand that companies deliver products and services in responsible yet economically sound manners and act in accordance with moral obligations and financial requirements. Such mounting societal expectations and institutional pressures relate to complex concerns, including environmental and climate impact, working conditions, and human rights, both locally and oversees. In this context, as companies now appear to commit to comprehensively tackle ethical, social, environmental, and economic challenges, concerns increasingly are raised as to whether most companies in the end can indeed contribute to societal and environmental good and transform how they operate to create value responsibly, considering the success and impact of so called corporate social responsibility or sustainability policies.In recent decades, while some companies have advanced on their social and environmental responsibility journey, other companies have engaged in ethical, social, and environmental initiatives in manipulative and insincere way, or merely as a rhetorical tool to maintain legitimacy. Together with governments and business partners, these companies are largely failing to deliver for society and the environment. Subsequently, more than ever before, understanding what it means to do business responsibly and how business actors can engage constructively in ways that support the development of resilient business practices, forms, and organizations that contribute to generate positive impact for society and the environment and generate the type of economic value needed to address the key challenges of this century is central.On this background, this edited volume sheds light on different crucial themes and approaches spanning historical, conceptual, operational, critical, practical, and prospective considerations that have animated the field of business and society in the last decades, and that are instrumental or have the potential to drive constructive research discussions and business efforts.The central aim of the book is to set the research agenda for the next five to seven years, to redefine existing areas within the context of international research, and to highlight emerging research areas in need of further investigation, representing a prestige reference work providing an overview of the subject area of responsible business, primarily for academics, researchers, postgraduate students, as well as reflective practitioners.
Stakeholder Approach to Corporate Social Responsibility
Pressures, Conflicts, and Reconciliation
Häftad, Engelska, 2024
528 kr
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Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.
528 kr
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The way organizations manage their value chain has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues. Yet despite its global spread, sustainable value chain management remains an uncertain and poorly defined ambition, with few absolutes. The social and environmental issues that organizations should address easily can be interpreted as including virtually everything. Current literature on the topic seeks to understand the effects and management of initiatives dealing with diversity, human rights, safety, philanthropy, community, and environment. However, the penetration of social and environmental considerations into value chain management is described as �€�desire lacking reality�€� thereby making the idea a patchy success. The objective of this research anthology is to investigate different angles of sustainable value chain management. The book�€�s 27 chapters fill holes and explore new fields; the chapters are organised in five sections: Sustainable value chains - context, drivers, and barriers; Sustainable value chains - managing activities; Sustainable value chains - managing networks and collaboration; Sustainable value chains - integrative perspectives; and Sustainable value chains - specific sectorial and industry perspectives.
512 kr
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This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We are in an era of growing and pervasive multi-national corporations, and these corporations have significant influence at all levels. Rapidly growing economies such as China are a focus for the global brand, but is this a scenario of adaptation or homogenization of food? Alongside this trend toward national and global development in food, this volume presents the counter-reaction that is taking place (especially in developed countries) toward local speciality and culturally bound foods, with emphasis on the importance of the inter-connection of local communities and agri-food culture and economy. With an in-depth analysis of agricultural businesses, this book shows that the entrepreneurial spirit is alive and well in rural communities with often renewed and engaged connection with consumers and imaginative use of new media.This book will be of interest to students, researchers and policy-makers concerned with agriculture, food production and economics, cultural studies.
528 kr
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Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders�€� skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.
Contextual Embeddedness of Women's Entrepreneurship
Going Beyond a Gender Neutral Approach
Häftad, Engelska, 2024
512 kr
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Contextual Embeddedness of Women�€�s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including social, political, institutional, religious, patriarchal, cultural, family, and economic, in which female entrepreneurs around the world operate their businesses. In doing so, the contributing authors demonstrate not only the importance of studying the contexts in how they shape women�€�s entrepreneurial activities, but also how female entrepreneurs through their endeavours modify these contexts. Collectively, the edited collection�€�s studies make a substantial contribution to the contextual embeddedness of women�€�s entrepreneurial activity, provide numerous insights, and provoke fruitful directions for future research on the important role of the contexts in which women�€�s entrepreneurial activities take place.This innovative and wide-ranging research anthology seeks to reframe and redirect research on gender and entrepreneurship and will appeal to all those interested in learning more about female entrepreneurship.
Sustainable Entrepreneurship
Discovering, Creating and Seizing Opportunities for Blended Value Generation
Häftad, Engelska, 2024
528 kr
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The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues (i.e. sustainability). Yet, despite its global spread, sustainable entrepreneurship remains an uncertain and poorly defined ambition with few absolutes.This book reaffirms the important need to improve comprehension and explore the subtleties of how individuals, groups, and organizations can discover, create, and seize opportunities for blended value generation, by designing and operating sustainable ventures. It examines, in an interdisciplinary fashion and across sectoral and geographical boundaries, how entrepreneurial activities can be developed to be generally consistent with sustainable development goals, as well as by whom, for what reasons, and with what implications. The Editors comprehensively review key dimensions of the sustainable entrepreneurship phenomenon to establish an essential definition and up-to-date picture of the field. The 19 chapters cover 4 main topics: Understanding the intentions and motivations for sustainable entrepreneurship Fostering and enacting sustainability through entrepreneurial action Leading and inspiring sustainable entrepreneurial action Finding the contextually grounded implications of and challenges to sustainable entrepreneurship and blended value generation This book is an important resource for entrepreneurs and policy makers as well as students in the fields of entrepreneurship, innovation, and sustainability.
New Cultures of Food
Marketing Opportunities from Ethnic, Religious and Cultural Diversity
Häftad, Engelska, 2024
567 kr
Skickas inom 10-15 vardagar
Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
498 kr
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Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments.Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations�€”that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections�€”"Humor, Business and Society," "From Society to Business: Humor�€�s Use and Roles in Activist Movements," "From Business to Society: Humor�€�s Use and Roles in Marketing, Corporate Communications, and Public Relations," and "Society within Business: Humor�€�s Use and Roles in the Workplace and in Organizations." This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.
Big Data in Small Business
Data-Driven Growth in Small and Medium-Sized Enterprises
Häftad, Engelska, 2022
506 kr
Skickas inom 5-8 vardagar
This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for “ordinary” data-driven journeys that are available to firms of any size.Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.
616 kr
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It is an old cliché that leading and managing academics is like herding cats. This book challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams to managing tensions between research and teaching. The book is a practical and stimulating guide to different pathways to successful academic leadership, both in personal and organizational terms.Including reflections and advice from experienced leaders, this book provides ideas and guidance to help current and aspiring leaders increase their own efficiency and effectiveness across the following areas:Dealing with conflictEngendering team spiritEnsuring diversity and inclusionLeading change in business schoolsLeading research groupsCreating a triple crown business schoolCollaborating with other disciplines and practitioners.An experienced group of contributors reflects on their own successes and failures to shine new light on academic leadership to support your own sense of success as a practicing or aspiring departmental head. We also hope that this book will be instructive for those who simply want to understand how this crucial aspect of academic life operates.
791 kr
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Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level.Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice.Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace.
Handbook of Teaching and Learning at Business Schools
A Practice-Based Approach
Häftad, Engelska, 2023
686 kr
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This timely Handbook investigates the many perspectives from which to reconsider teaching and learning within business schools, during a time in which higher education is facing challenges to the way teaching might be delivered in the future.Bringing together a diverse range of expert contributors, this Handbook fills gaps in current knowledge and research, whilst expanding and exploring new fields. Topics covered include the use and value of learning technologies, leadership education and continuous professional development of research-based teachers. Crucially, the Handbook considers how faculty at all levels of seniority will be forced to challenge their own modus operandi in designing and delivering teaching. This is especially important during and in the aftermath of the COVID-19 pandemic, where blended learning should be carefully assessed before it is adopted as part of any course design.Offering both practical suggestions and cutting-edge research into the field, this Handbook will be a key resource for academics, practitioners and students in business and management education who wish to consolidate their teaching and learning and further understand the broader issues surrounding it.
Research Handbook on Brand Co-Creation
Theory, Practice and Ethical Implications
Häftad, Engelska, 2023
727 kr
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Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders. Chapters contribute to clarifying the ontological and epistemological assumptions underlying brand co-creation, gaining deeper insights into the co-creation of intangible and tangible brand assets, as well as uncovering the ethical implications of brand co-creation. The impressive selection of contributors also foreshadow and critically reflect on possible future developments related to brand co-creation, and illustrate practical applications in the form of case studies. In an ever more interconnected business environment, this timely Research Handbook will be an ideal read for students studying courses related to branding, marketing, innovation and business ethics. It will also be welcomed by scholars conducting research in these fields, as well as practitioners and managers implementing co-creation strategies.
How to Fast-track your Academic Career
A Guide for Mid-Career Scholars: Second Edition
Inbunden, Engelska, 2024
2 812 kr
Skickas inom 5-8 vardagar
This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilizes practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.Experienced scholars outline the key stages of building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, drafting funding applications, and undertaking cross-disciplinary research. New chapters provide essential advice on determining both research and teaching quality and assembling promotion dossiers, offering fresh academic guidance grounded in important practical knowledge. Ultimately, the book highlights effective ways to maintain relevance and impact throughout one’s career. Providing a holistic view of current research culture, this cutting-edge book is important reading for early- to mid-career scholars. How to Fast-track your Academic Career is also a useful resource for recent graduates planning their careers in academia.
2 226 kr
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It is an old cliché that leading and managing academics is like herding cats. This timely second edition challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams to managing tensions between research and teaching. The book is a practical and stimulating guide to different pathways to successful academic leadership, both in personal and organizational terms.Including reflections and advice from experienced leaders, this book provides ideas and updated guidance to help current and aspiring leaders increase their own efficiency and effectiveness across the following areas:Dealing with conflictEngendering team spiritEnsuring diversity and inclusionLeading change in business schoolsLeading research groupsCreating a triple crown business schoolCollaborating with other disciplines and practitionersNEW! Sustainable leadershipNEW! DigitalisationAn experienced group of contributors reflects on their own successes and failures to shine new light on academic leadership to support your own sense of success as a practicing or aspiring departmental head. We also hope that this thoroughly revised second edition will be instructive for those who simply want to understand how this crucial aspect of academic life operates.
How to Fast-track your Academic Career
A Guide for Mid-Career Scholars: Second Edition
Häftad, Engelska, 2025
575 kr
Skickas inom 5-8 vardagar
This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilizes practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.Experienced scholars outline the key stages of building an effective and varied academic portfolio, incorporating pragmatic insights into generating ideas, drafting funding applications, and undertaking cross-disciplinary research. New chapters provide essential advice on determining both research and teaching quality and assembling promotion dossiers, offering fresh academic guidance grounded in important practical knowledge. Ultimately, the book highlights effective ways to maintain relevance and impact throughout one’s career. Providing a holistic view of current research culture, this cutting-edge book is important reading for early- to mid-career scholars. How to Fast-track your Academic Career is also a useful resource for recent graduates planning their careers in academia.
1 747 kr
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The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, and charts a course for its future. It aims to be a benchmark, offering both retrospective and prospective international perspectives to frame, assess, and synthesize the current state of industrial marketing.
Emphasizing the industrial context, the handbook defines the boundaries of industrial marketing, differentiating it from consumer-focused approaches. It explores the distinctive characteristics of business-to-business products and services within industrial markets, acknowledging the specialized nature of these transactions.
The edited collection aims for a holistic view of industrial marketing, encompassing organizational aspects, customer behavior, market research, customer value proposition, market segmentation, product innovation, product management, marketing communications, channels of distribution, and emerging industrial trends. This breadth ensures that readers gain a deep understanding of the multifaceted nature of industrial marketing.
Recognizing the global nature of industrial markets, the handbook brings together leading scholars from around the world. This inclusivity ensures diverse perspectives, addressing global variations and challenges inherent in industrial marketing practices.
The handbook is thematically organized into sections, each dedicated to a crucial aspect of industrial marketing. This structure allows for an in-depth exploration of specific topics, ensuring a nuanced examination of both traditional and contemporary industrial marketing issues. A dedicated section explores emerging industrial trends, ensuring the collection remains relevant in the face of evolving technologies and market dynamics specific to the industrial context.
The Sage Handbook of Industrial Marketing is an essential resource for scholars, practitioners, and students seeking to navigate the complexities of industrial marketing and leverage opportunities within business-to-business transactions.
Part 1: Field of Business-to-Business MarketingPart 2: Business-to-Business OrganizationsPart 3: Business-to-Business Customer BehaviorPart 4: Business-to-Business Market ResearchPart 5: Business Customer Value PropositionPart 6: Market Segmentation and PositioningPart 7: Product InnovationPart 8: Product ManagementPart 9: Marketing CommunicationsPart 10: Channels of DistributionPart 11: New Trends
Integrating Marketing and Supply Chain Management
Converging Paths to Holistic Business Success
Häftad, Engelska, 2025
753 kr
Skickas inom 10-15 vardagar
Successful organisations have long recognised the importance of demand–supply integration to maintaining growth and success. Integrating Marketing and Supply Chain Management brings together the two disciplines, marketing and supply chain management (SCM), to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include multiple-choice questions, extended essay questions and learning objectives in each chapter.Case studies from a range of global industries are incorporated, including shipping, car manufacturing and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management and procurement.