Approaches to Corporate Social Responsibility

Stefan Markovic is an Associate Professor in the Department of Marketing and Chair of the Marketing Ethics Research Cluster at Copenhagen Business School, Denmark.Adam Lindgreen is a Professor of Marketing and Head of the Department of Marketing at Copenhagen Business School, Denmark, and Extraordinary Professor in the Gordon Institute of Business Science at University of Pretoria, South Africa.Nikolina Koporcic is a Senior Researcher at Laurea University of Applied Sciences, Finland; Adjunct Professor at the University of Turku, Finland; Visiting Researcher at Luleå University of Technology, Sweden; and Affiliated Researcher at Åbo Akademi University, Finland.Milena Micevski is an Associate Professor in the Department of Marketing at Copenhagen Business School, Denmark.

"Corporate Social Responsibility has been repeatedly described as an essentially contested concept: at a general level, there is widespread agreement that companies should assume some sort of responsibility towards society – at the same time, there continues to be controversial discussion regarding what exactly this should entail and how companies should do so. Stefan Markovic, Adam Lindgreen, Nikolina Koporcic and Milena Micevski provide a comprehensive overview of this field, showcasing a diverse compilation of current research that integrate both academic and practitioner points of view. This book is useful for anyone who seeks to understand the role of business in society with regard to theorizing and actual corporate practices, and with all its complexities." Professor Ralf Barkemeyer, KEDGE Business School, France"This edited volume offers a rich variety of approaches to Corporate Social Responsibility (CSR). Cutting through different industries, levels of analysis and methods, the chapters collected shed light on three important domains: CSR knowledge, CSR values and CSR actions. How is relevant CSR knowledge generated and spread? What are CSR values; what is their role and how are they disseminated? And how do knowledge and values lead to actions in daily business practices? The studies presented offer many inspiring cases that inform all interested in CSR." Professor Frank de Bakker, IESEG School of Management, France"CSR is more important than ever and yet, sometimes the abundance of greenwashing feels overwhelming. We need clarity of what it really means to manage corporations responsibly. This book provides the toolbox for a deep understanding of CSR in theory and practice." Guido Palazzo, professor of business ethics at the University of Lausanne, Switzerland"With its innovative knowledge-values-actions framework, this edited volume by Stefan Markovic, Adam Lindgreen, Nikolina Koporcic, and Milena Micevski—Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions—offers fresh and much needed insights into the topic of Corporate Social Responsibility. I heartily recommend this book to anyone interested in knowing more about this topic." Professor Valérie Swaen, President of the LouRIM, Université catholique de Louvain, Belgium"The book Approaches to Corporate Social Responsibility: Knowledge, Values, and Actions edited by Markovic, Lindgreen, Koporcic, and Micevski offers topical perspectives related to Corporate Social Responsibility (CSR) through practical and conceptual articles. The book has been written by an international group of researchers, both younger as well as well-established business research scholars and practitioners. The 15 Chapters are thus covering many business areas and regional CSR contexts. I am strongly recommending this book for both business people and likewise for students and researchers. The articles offer waypoints for CSR to take a leading role in business management. CSR is a topic that business students and practitioners should take seriously in fore fronting future challenges facing business organizations today." Professor Emeritus Jan-Åke Törnroos, Åbo Akademi University, School of Business and Economics, Finland"Understanding and advancing Corporate Social Responsibility (CSR) is more important than ever. This handbook covers diverse CSR arenas in a comprehensive manner and highlights recent developments on the topic across empirical contexts. I warmly recommend it to anyone studying, researching, or practicing CSR." Professor Elina Jaakkola, University of Turku, Finland"A must-read for every organization that takes their Corporate Social Responsibility (CSR) seriously! It will allow them to deploy winning CSR strategies that earn the respect of their stakeholders and society as a whole." Professor George Christodoulides, Chalhoub Group Professor of Luxury Brand Management, American University of Sharjah, UAE"Individuals and organizations may harshly penalize a deceiving business if they become aware of hypocrite corporate social responsibility stances. Such situations can also make internal and external stakeholders of the business more circumspect and skeptical of the efforts of other businesses within and beyond industry boundaries. As key social and environmental issues are reshaping societal expectations and becoming more complex, understanding how Corporate Social Responsibility (CSR) knowledge, values, and actions must interact to design and implement sound social and environmental practices and communicate about corporate efforts in an impactful way is now crucial for businesses. This book’s relevant collection of complementary and inspirational contributions contributes to building up such an understanding in a clever and original way. Anybody looking for insights into contemporary CSR challenges and efforts will find a wealth of ideas and inspiration in it." Professor François Maon, IESEG School of Management, Lille and Paris, France

• Part 1: CSR KNOWLEDGE   Chapter 1: Cross-Functional Collaboration on Corporate Social Responsibility Knowledge   Chapter 2: Theory of the Olivettian organizational model and CSR knowledge in practice   Chapter 3: New Parents, New Shopping Habits? CSR Knowledge, CSR Cues, and Baby Product Advertisements   Chapter 4: Using Sustainable Development Goals for making CSR a part of the firm’s DNA   Chapter 5: Seva Sahayog Foundation: Where Clarity of Purpose is Central to the CSR Success   Part 2: CSR VALUES   Chapter 6: CSR-Related Values in Workplace Dignity and Well-Being   Chapter 7: CSR Transparency in Online Fashion Retail and its Impact on Consumers’ Perceived Value   Chapter 8: Between the feminine and the feminist: a review of CSR/Business Ethics approaches to gender issues   Chapter 9: Unveiling Socially Responsible Licensing: challenges and opportunities   Chapter 10: CSR Value Co-Creation in a Circular Economy: The Case of Returhuset   Part 3: CSR ACTIONS   Chapter 11: Food retail waste and loss management and CSR   Chapter 12: CSR orientations in an unequal, dualistic socio-economic situation: A qualitative analysis of Black-owned South African SMEs   Chapter 13: Why the practice of CSR needs a conscience   Chapter 14: Corporate Social Responsibility Practices in the Malawian Tea Industry   Chapter 15: Fitness World CSR actions: an essential part of fixing the brand