Nikolina Koporcic – författare
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14 produkter
Approaches to Corporate Social Responsibility
Knowledge, Values, and Actions
Av Milena Micevski, Nikolina Koporcic m. fl.
E-bok, 2023
767 kr
Lägg i varukorg
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center …
Approaches to Corporate Social Responsibility
Knowledge, Values, and Actions
Av Milena Micevski, Nikolina Koporcic m. fl.
E-bok, 2023
750 kr
Lägg i varukorg
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center …
Approaches to Corporate Social Responsibility
Knowledge, Values, and Actions
Av Stefan Markovic, Adam Lindgreen m. fl.
Inbunden, 2023
2594 kr
Lägg i varukorg
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center …
Approaches to Corporate Social Responsibility
Knowledge, Values, and Actions
Av Stefan Markovic, Adam Lindgreen m. fl.
Häftad, 2024
654 kr
Lägg i varukorg
Following recent growth of ethical consumerism, customers and other stakeholders increasingly pressure organizations to be socially responsible and minimize their negative impact on the environment. Accordingly, a plethora of firms have integrated corporate social responsibility (CSR) at the center …
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Maria Ivanova-Gongne, Lasse Torkkeli m. fl.
Inbunden, 2024
2594 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Maria Ivanova-Gongne, Lasse Torkkeli m. fl.
Häftad, 2025
729 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Wilhelm Barner-R?smussen, Nikolina Koporcic m. fl.
E-bok, 2024
838 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Wilhelm Barner-R?smussen, Nikolina Koporcic m. fl.
E-bok, 2024
856 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Jan-Ake Tornroos, Anna-Greta Nystrom m. fl.
E-bok, 2018
1186 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Nikolina Koporcic, Maria Ivanova-Gongne m. fl.
Inbunden, 2018
1120 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Jan-Ake Tornroos, Anna-Greta Nystrom m. fl.
E-bok, 2018
1186 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
Understanding Interactive Network Branding in SME Firms
Av Jan-Ake Tornroos, Nikolina Koporcic
E-bok, 2019
1149 kr
Lägg i varukorg
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with …
Understanding Interactive Network Branding in SME Firms
Av Jan-Åke Törnroos, Nikolina Koporcic
Inbunden, 2019
1062 kr
Lägg i varukorg
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with …
Understanding Interactive Network Branding in SME Firms
Av Jan-Ake Tornroos, Nikolina Koporcic
E-bok, 2019
1149 kr
Lägg i varukorg
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with …
