Anna-Greta Nystrom – författare
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2 produkter
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Jan-Ake Tornroos, Anna-Greta Nystrom m. fl.
E-bok, 2018
1186 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Jan-Ake Tornroos, Anna-Greta Nystrom m. fl.
E-bok, 2018
1186 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
