Maria Ivanova-Gongne – författare
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8 produkter
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Maria Ivanova-Gongne, Lasse Torkkeli m. fl.
Inbunden, 2024
2594 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Maria Ivanova-Gongne, Lasse Torkkeli m. fl.
Häftad, 2025
729 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Wilhelm Barner-R?smussen, Nikolina Koporcic m. fl.
E-bok, 2024
838 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
Individuals in B2B Marketing
Sensemaking and Action in Context
Av Wilhelm Barner-R?smussen, Nikolina Koporcic m. fl.
E-bok, 2024
856 kr
Lägg i varukorg
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s …
B2B Marketing and Sustainability
The Human Side of Business Relationships
Av Maria Ivanova-Gongne, Ilkka Ojansivu m. fl.
Inbunden, 2027
2557 kr
Kommande
Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make …
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Jan-Ake Tornroos, Anna-Greta Nystrom m. fl.
E-bok, 2018
1186 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Nikolina Koporcic, Maria Ivanova-Gongne m. fl.
Inbunden, 2018
1120 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
Developing Insights on Branding in the B2B Context
Case Studies from Business Practice
Av Jan-Ake Tornroos, Anna-Greta Nystrom m. fl.
E-bok, 2018
1186 kr
Lägg i varukorg
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its …
