Christina Oberg – författare
- Nyhet
829 kr
Läs direkt efter köp
This timely and innovative volume undertakes a comprehensive exploration of how local practices intersect with global processes within a tourism and sustainability context, providing detailed insights and practical applications that can be applied to tourist destinations globally.
Iinterdisciplinary in character, the volume focuses on two adjacent areas in Southeast Sweden, the island of Öland and the Småland region. It provides illustrative extended case studies to extract valuable insights applicable to diverse contexts. This localized approach enables researchers to discern patterns, identify challenges, and devise solutions that can be adapted and implemented in various tourist destinations globally. The variety of topics identified within the case area, and which are featured through the chapters of the volume (i.e., destination marketing, the sharing economy, rural entrepreneurship, water scarcity, heritage preservation, national park branding, the cultural and creative economy), make it unique in its approach to integrate multiple local practices within a case area into a framework that had wider implications beyond the regional level.
This volume will be of pivotal interest to scholars, students and academics of tourism and sustainability, as well as practitioners.
- Nyhet
831 kr
Läs direkt efter köp
This timely and innovative volume undertakes a comprehensive exploration of how local practices intersect with global processes within a tourism and sustainability context, providing detailed insights and practical applications that can be applied to tourist destinations globally.
Iinterdisciplinary in character, the volume focuses on two adjacent areas in Southeast Sweden, the island of Öland and the Småland region. It provides illustrative extended case studies to extract valuable insights applicable to diverse contexts. This localized approach enables researchers to discern patterns, identify challenges, and devise solutions that can be adapted and implemented in various tourist destinations globally. The variety of topics identified within the case area, and which are featured through the chapters of the volume (i.e., destination marketing, the sharing economy, rural entrepreneurship, water scarcity, heritage preservation, national park branding, the cultural and creative economy), make it unique in its approach to integrate multiple local practices within a case area into a framework that had wider implications beyond the regional level.
This volume will be of pivotal interest to scholars, students and academics of tourism and sustainability, as well as practitioners.
894 kr
Läs direkt efter köp
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
The textbook includes:
The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes)This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.
Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.
George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.
Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden.
Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.