Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.

Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries.

Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.

Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries.

Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

This timely and innovative volume undertakes a comprehensive exploration of how local practices intersect with global processes within a tourism and sustainability context, providing detailed insights and practical applications that can be applied to tourist destinations globally.

Iinterdisciplinary in character, the volume focuses on two adjacent areas in Southeast Sweden, the island of Öland and the Småland region. It provides illustrative extended case studies to extract valuable insights applicable to diverse contexts. This localized approach enables researchers to discern patterns, identify challenges, and devise solutions that can be adapted and implemented in various tourist destinations globally. The variety of topics identified within the case area, and which are featured through the chapters of the volume (i.e., destination marketing, the sharing economy, rural entrepreneurship, water scarcity, heritage preservation, national park branding, the cultural and creative economy), make it unique in its approach to integrate multiple local practices within a case area into a framework that had wider implications beyond the regional level.

This volume will be of pivotal interest to scholars, students and academics of tourism and sustainability, as well as practitioners.

Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.

Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries.

Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.

Gen Z is regarded as the world’s largest consumer market. The growth and behaviour of this economically significant market will have enormous implications for the future development of the tourism industry and destinations and its long-term sustainability. Characterised as being the first generation to grow up with the Internet and sometimes even referred to as the i-Generation, Gen Z is broadly regarded as having an avid interest in travel but seeks to do so in a way that is socially and environmentally conscious, mobile connected, and grounded in authentic local experiences. Logically structured and featuring contributions from a plethora of experts on the topic, this volume provides a critical examination of Gen Z consumer and travel behaviour in a comparative international context and its implications for the tourism, hospitality, and events industries.

Embellished with illustrative figures and tables throughout, this book will be of pivotal interest not only to policy makers, destination management and marketing organisations (DMOs), and students of tourism, hospitality, sustainable consumption, and consumer culture, but also to those who seek to cater to this key market.

This timely and innovative volume undertakes a comprehensive exploration of how local practices intersect with global processes within a tourism and sustainability context, providing detailed insights and practical applications that can be applied to tourist destinations globally.

Iinterdisciplinary in character, the volume focuses on two adjacent areas in Southeast Sweden, the island of Öland and the Småland region. It provides illustrative extended case studies to extract valuable insights applicable to diverse contexts. This localized approach enables researchers to discern patterns, identify challenges, and devise solutions that can be adapted and implemented in various tourist destinations globally. The variety of topics identified within the case area, and which are featured through the chapters of the volume (i.e., destination marketing, the sharing economy, rural entrepreneurship, water scarcity, heritage preservation, national park branding, the cultural and creative economy), make it unique in its approach to integrate multiple local practices within a case area into a framework that had wider implications beyond the regional level.

This volume will be of pivotal interest to scholars, students and academics of tourism and sustainability, as well as practitioners.