Patricia Mink Rath – författare
Visar alla böcker från författaren Patricia Mink Rath. Handla med fri frakt och snabb leverans.
10 produkter
10 produkter
E-bok
Engelska, 20231 547 kr
Läs direkt efter köp
Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy. STUDIO Features Include:- Self-assessment quizzes to test yourself on what you have just read- Flashcards of key terms and concepts covered in the book Instructor Resources- Instructor''s Guide to help incorporate the text into your classroom-The Test Bank includes sample test questions for each chapter- PowerPoint Slides for every chapter
E-bok
PDF, Engelska, 20231 547 kr
Läs direkt efter köp
Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy. STUDIO Features Include:- Self-assessment quizzes to test yourself on what you have just read- Flashcards of key terms and concepts covered in the book Instructor Resources- Instructor''s Guide to help incorporate the text into your classroom-The Test Bank includes sample test questions for each chapter- PowerPoint Slides for every chapter
1 757 kr
Skickas inom 5-8 vardagar
Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy.STUDIO Features Include:- Self-assessment quizzes to test yourself on what you have just read- Flashcards of key terms and concepts covered in the bookInstructor Resources- Instructor’s Guide to help incorporate the text into your classroom-The Test Bank includes sample test questions for each chapter- PowerPoint Slides for every chapter
Häftad, Engelska, 2012
1 808 kr
Skickas inom 5-8 vardagar
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
E-bok
PDF, Engelska, 20141 558 kr
Läs direkt efter köp
Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company''s internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry. New to this Edition: ~New chapter opening vignettes provide real life examples from the fashion industry~Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: "Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices" (Ch 2), "Basics of Exporting: Health and Beauty Aids for Africa" (Ch 4), and "Patagonia''s Support of Growth and Sustainability" (Ch 9) ~New Chapter 10 provides four longer case studies relevant to exporting and importing
Häftad, Engelska, 2014
1 440 kr
Skickas inom 10-15 vardagar
International business, especially export-import trade, is no longer an option, but a necessity for today's apparel industry to grow and generate profitsâ€"or just to survive in the global marketplace. The decision to export or import is best based on a company or individual entrepreneur's careful and thorough analysis of its internal and external resources and capabilities. Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology, while maintaining compliance with government policies. Calling upon the knowledge and expertise of industry professionals and government officials as sources, the authors focus on the policies, procedures, and practices essential for success in the dynamic and expanding field of international trade.
E-bok
PDF, Engelska, 20121 714 kr
Läs direkt efter köp
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships, and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores in depth contemporary issues such as technology, social responsibility and ethics, sustainability, and globalization, and considers effective strategies for various economic climates.
E-bok
PDF, Engelska, 20141 504 kr
Läs direkt efter köp
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers'' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet~ Added discussion of Omnichannel retailing in Chapter 13~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About …? list the objectives of each chapter and provide a roadmap for study~ More than 20% new photos all in full colorChapter Features~ Let''s Talk features throughout each chapter encourage students to relate the topic to their experiences and observations~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings~ Summaries, Key Terms, Questions for Review and Activities
E-bok
Engelska, 20151 558 kr
Läs direkt efter köp
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry.The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers'' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet~ Added discussion of Omnichannel retailing in Chapter 13~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About …? list the objectives of each chapter and provide a roadmap for study~ More than 20% new photos all in full colorChapter Features~ Let''s Talk features throughout each chapter encourage students to relate the topic to their experiences and observations~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings~ Summaries, Key Terms, Questions for Review and Activities
Häftad, Engelska, 2025
1 418 kr
Skickas inom 5-8 vardagar
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs. This includes topics such as: Research, Relationships and Branding, Products; Prices and Distribution; Sales, Promotion, and Communications; and Careers. A brand-new Appendix on Careers helps students better identify potential jobs in the ever-evolving division of marketing. Readers will begin to understand how marketing impacts consumer and organizational buying behavior, research, a diversified consumer base, product planning and positioning, pricing, supply chain management, wholesale, retail, and personal sales. Rooted in historical ideology with examples of classic marketing and fashion theories readers will become well-rounded with practices as they relate to contemporary design. Marketing Fashion, second edition explores in depth contemporary issues such as technology, social media, market diversity, social responsibility and ethics, ecological production, and considers effective strategies for various economic climates. This text explores those who work in this area of fashion and explores opportunities for readers to pursue in the areas of marketing fashion products. New to this Edition- Updated Marketing Industry Spotlight Interviews- All new Case Studies that explore real world examples- Updated materials addressing digital platforms and the role of social media in marketing- New Appendix on careers with sample resumes- New marketing plan in the appendix to allow students to learn key campaign componentsMarketing Fashion STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions and image identification- Branch out with links to curated online multi-media resources that bring chapter concepts to lifeInstructor Resources- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion- Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments