Patricia Mink Rath – författare

Visar alla böcker från författaren Patricia Mink Rath. Handla med fri frakt och snabb leverans.

10 produkter

Why of the Buy
Consumer Behavior and Fashion Marketing - with Studio
Av Patricia Mink Rath, Stefani Bay m. fl.
E-bok, 2023
1559 kr
Lägg i varukorg
Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated …
Why of the Buy
Consumer Behavior and Fashion Marketing - with Studio
Av Patricia Mink Rath, Stefani Bay m. fl.
E-bok, 2023
1559 kr
Lägg i varukorg
Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated …
Why of the Buy
Consumer Behavior and Fashion Marketing - Bundle Book + Studio Access Card
Av Patricia Mink Rath, Stefani Bay m. fl.
2023
1787 kr
Lägg i varukorg
Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated …
Marketing Fashion
A Global Perspective
Av Penny Gill, Richard Petrizzi m. fl.
Häftad, 2012
1861 kr
Lägg i varukorg
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, …
Essentials of Exporting and Importing
U.S. Trade Policies, Procedures, and Practices
Av Harvey Shoemack, Patricia Mink Rath
E-bok, 2014
1605 kr
Lägg i varukorg
Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and …
Essentials of Exporting and Importing
U.S. Trade Policies, Procedures, and Practices
Av Harvey Shoemack, Patricia Mink Rath
Häftad, 2014
1458 kr
Lägg i varukorg
International business, especially export-import trade, is no longer an option, but a necessity for today's apparel industry to grow and generate profitsâ€"or just to survive in the global marketplace. The decision to export or import is best based on a company or individual entrepreneur's careful …
Marketing Fashion
A Global Perspective
Av Penny Gill, Richard Petrizzi m. fl.
E-bok, 2012
1766 kr
Lägg i varukorg
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods, …
Why of the Buy
Consumer Behavior and Fashion Marketing
Av Patricia Mink Rath, Stefani Bay m. fl.
E-bok, 2014
1570 kr
Lägg i varukorg
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and …
Why of the Buy
Consumer Behavior and Fashion Marketing
Av Patricia Mink Rath, Stefani Bay m. fl.
E-bok, 2015
1605 kr
Lägg i varukorg
How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and …
Marketing Fashion
A Cross-Cultural Perspective - with STUDIO
Av Joseph H. Hancock, Penny Gill m. fl.
Häftad, 2025
1444 kr
Lägg i varukorg
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and …