Joseph H. Hancock – författare
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12 produkter
12 produkter
Häftad, Engelska, 2022
459 kr
Skickas inom 5-8 vardagar
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
E-bok
PDF, Engelska, 2022499 kr
Läs direkt efter köp
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi''s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you''ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.Instructor''s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
E-bok
Engelska, 2022481 kr
Läs direkt efter köp
Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi''s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you''ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.Instructor''s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Inbunden, Engelska, 2019
1 954 kr
Skickas inom 10-15 vardagar
The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.
Häftad, Engelska, 2019
508 kr
Skickas inom 10-15 vardagar
The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities. As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.
E-bok
PDF, Engelska, 20161 135 kr
Läs direkt efter köp
Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer''s interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.New to this edition:~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter~Chapter objectives and discussion questions allow the reader to fully engage with the contentInstructor Resources:~Instructor''s Guide and Test Bank provide suggestions for planning the course and using the text in the classroom~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion
Häftad, Engelska, 2025
329 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2024
247 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2025
339 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2025
329 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2027
1 777 kr
Kommande
Fashion Forecasters work with designers, apparel brands, advertisers, and media organizations, as an integral part of the rapidly changing fashion industry. With Fashion Forecasting, Sixth Edition, you will learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Chapters on different fashion eras and world cultures show you influences on fashion innovation past and present, so that you can spot those of the future. This edition includes coverage of the impact of pandemic and global supply chain disruptions on fashion forecasting, trends, and the overall fashion industry. New box features include profiles of forecasting companies and forecasting activities to help prepare students for the job market. Features and case studies have been broadened to include all new examples.New to this Edition:-All New Trend Creators profiles spotlight individuals outside the fashion industry who have been highly influential on the direction of modern fashion-Newly named chapter Street Styles demonstrates how street fashion mixes current trends and individual expression -Extended coverage of the most vital influences on new trends have been updated and belonging, fairness, and awareness is concurrent throughout -Expanded updates to chapters on “Consumers” and “Sales and Strategy,” to provide specific examples to the business of fashion forecasting and are highly relevant to future fashion industry professionalsSTUDIOStudy smarter with self-quizzes, featuring scored results, personalized study tips and updated with new keywords and concepts Review updated concepts with interactive flashcards of essential vocabularyInstructor Resources-Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments-PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Häftad, Engelska, 2025
1 418 kr
Skickas inom 5-8 vardagar
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, presents marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs. This includes topics such as: Research, Relationships and Branding, Products; Prices and Distribution; Sales, Promotion, and Communications; and Careers. A brand-new Appendix on Careers helps students better identify potential jobs in the ever-evolving division of marketing. Readers will begin to understand how marketing impacts consumer and organizational buying behavior, research, a diversified consumer base, product planning and positioning, pricing, supply chain management, wholesale, retail, and personal sales. Rooted in historical ideology with examples of classic marketing and fashion theories readers will become well-rounded with practices as they relate to contemporary design. Marketing Fashion, second edition explores in depth contemporary issues such as technology, social media, market diversity, social responsibility and ethics, ecological production, and considers effective strategies for various economic climates. This text explores those who work in this area of fashion and explores opportunities for readers to pursue in the areas of marketing fashion products. New to this Edition- Updated Marketing Industry Spotlight Interviews- All new Case Studies that explore real world examples- Updated materials addressing digital platforms and the role of social media in marketing- New Appendix on careers with sample resumes- New marketing plan in the appendix to allow students to learn key campaign componentsMarketing Fashion STUDIO - Study smarter with self-quizzes featuring scored results and personalized study tips- Review concepts with flashcards of terms and definitions and image identification- Branch out with links to curated online multi-media resources that bring chapter concepts to lifeInstructor Resources- PowerPoint® presentations include images from the book and provide a framework for lecture and discussion- Instructor's Guide provides suggestions for using the text in the classroom and planning the course with sample syllabi, a test bank, and supplemental assignments