Lorynn Divita - Böcker

"It’s a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA"The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USALearn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.Within the STUDIO, students will be able to:Study smarter with self-quizzes featuring scored results and personalized study tipsReview concepts with flashcards of essential vocabulary

Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy.STUDIO Features Include:- Self-assessment quizzes to test yourself on what you have just read- Flashcards of key terms and concepts covered in the bookInstructor Resources- Instructor’s Guide to help incorporate the text into your classroom-The Test Bank includes sample test questions for each chapter- PowerPoint Slides for every chapter