Patricia Phillips – författare

Originally published in 1975, this book traces the subsistence methods of Mediterranean country dwellers from the mid-seventh millennium B. C. (in radio-carbon year) to the beginning of the Bronze Age. It illustrates the change from Mesolithic to Neolithic cultures over a wide area: (South of France, Italy, Corsica, Sardinia and Spain). The book explores the human societies that lived through this important period of change and adaptation. From their density of settlement, site locations and material culture, hypotheses can be made as to population size and structure. There are sufficient clues in the archaeological record to make possible very cogent comparisons between the hunter-gatherers of the pre-pottery era in West Mediterranean Europe and their distant descendants on the eve of the Bronze Age. How these changes came about, and their effect on Neolithic people as individuals and members of human society form the central part of the book.

Originally published in 1975, this book traces the subsistence methods of Mediterranean country dwellers from the mid-seventh millennium B. C. (in radio-carbon year) to the beginning of the Bronze Age. It illustrates the change from Mesolithic to Neolithic cultures over a wide area: (South of France, Italy, Corsica, Sardinia and Spain). The book explores the human societies that lived through this important period of change and adaptation. From their density of settlement, site locations and material culture, hypotheses can be made as to population size and structure. There are sufficient clues in the archaeological record to make possible very cogent comparisons between the hunter-gatherers of the pre-pottery era in West Mediterranean Europe and their distant descendants on the eve of the Bronze Age. How these changes came about, and their effect on Neolithic people as individuals and members of human society form the central part of the book.

Since the publication of ''Return on Investment in Training and Performance Improvement Programs,'' many individuals have attempted to implement the ROI methodology in their organizations. Having a credible process does not guarantee that an organization will implement the process effectively throughout the various functions and divisions. ''The ROI Fieldbook'' will help organizations implement ROI successfully, by providing concrete techniques, tools, strategies, and reproducible items. Jack Phillips and Patti Phillips and their associates have helped hundreds of organizations and individuals with their ROI workshops. ''The ROI Fieldbook'' provides many different strategies for tackling the critical issues of implementation. The authors examine every key barrier to implementation and suggest strategies for overcoming, minimizing, or removing the barriers. The accompanying downloadable resources contain dozens of tools, instruments, and templates aimed at providing helpful resources for the individual or the team responsible for implementing ROI. Case studies from a variety of organizations illustrate the broad range of application and implementation. The downloadable resources also include interactive material such as "Are You Ready for ROI"—a self-assessment test. Other material includes templates for data collection, ROI analysis plan, action plan, and a cost summary sheet.

Since the publication of ''Return on Investment in Training and Performance Improvement Programs,'' many individuals have attempted to implement the ROI methodology in their organizations. Having a credible process does not guarantee that an organization will implement the process effectively throughout the various functions and divisions. ''The ROI Fieldbook'' will help organizations implement ROI successfully, by providing concrete techniques, tools, strategies, and reproducible items. Jack Phillips and Patti Phillips and their associates have helped hundreds of organizations and individuals with their ROI workshops. ''The ROI Fieldbook'' provides many different strategies for tackling the critical issues of implementation. The authors examine every key barrier to implementation and suggest strategies for overcoming, minimizing, or removing the barriers. The accompanying downloadable resources contain dozens of tools, instruments, and templates aimed at providing helpful resources for the individual or the team responsible for implementing ROI. Case studies from a variety of organizations illustrate the broad range of application and implementation. The downloadable resources also include interactive material such as "Are You Ready for ROI"—a self-assessment test. Other material includes templates for data collection, ROI analysis plan, action plan, and a cost summary sheet.

Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use

Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.

Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure:

Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.