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Chasséen Farming and Culture Process
386 kr
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Originally published in 1975, this book traces the subsistence methods of Mediterranean country dwellers from the mid-seventh millennium B. C. (in radio-carbon year) to the beginning of the Bronze Age. It illustrates the change from Mesolithic to Neolithic cultures over a wide area: (South of France, Italy, Corsica, Sardinia and Spain). The book explores the human societies that lived through this important period of change and adaptation. From their density of settlement, site locations and material culture, hypotheses can be made as to population size and structure. There are sufficient clues in the archaeological record to make possible very cogent comparisons between the hunter-gatherers of the pre-pottery era in West Mediterranean Europe and their distant descendants on the eve of the Bronze Age. How these changes came about, and their effect on Neolithic people as individuals and members of human society form the central part of the book.
553 kr
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Originally published in 1975, this book traces the subsistence methods of Mediterranean country dwellers from the mid-seventh millennium B. C. (in radio-carbon year) to the beginning of the Bronze Age. It illustrates the change from Mesolithic to Neolithic cultures over a wide area: (South of France, Italy, Corsica, Sardinia and Spain). The book explores the human societies that lived through this important period of change and adaptation. From their density of settlement, site locations and material culture, hypotheses can be made as to population size and structure. There are sufficient clues in the archaeological record to make possible very cogent comparisons between the hunter-gatherers of the pre-pottery era in West Mediterranean Europe and their distant descendants on the eve of the Bronze Age. How these changes came about, and their effect on Neolithic people as individuals and members of human society form the central part of the book.
1 510 kr
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470 kr
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1 192 kr
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1 192 kr
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2 797 kr
Läs direkt efter köp
2 797 kr
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369 kr
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Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use
Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.
Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure:
Input, including types of projects, audience reach, number of customers, costs, and moreReactions of target groups to products, services, and messagesActions, including how to process and monetize what the target group thinks, believes, and knowsBusiness impact of actions taken by the target group and their influence on sales, new accounts, and profits ROI, monetary benefits of marketing programs compared to costsIntangibles, such as image, reputation, corporate social responsibility, and morePacked with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.
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