Patricia Rich – författare

Thanks to years of dedicated preservation efforts, the Gettysburg National Military Park has evolved into a thriving, diverse ecosystem. It is home to many native, and introduced, species of plants and birds.  This full-color, photographic field guide identifies the natural treasures of the Military Park's trails and fields. Over 160 stunning color photos are accompanied by common and scientific names with brief, informative text. Ideal for Gettysburg visitors, armchair naturalists, and nature photographers.

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:Member acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyaltyIt features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.