Patrick Barwise – författare
Visar alla böcker från författaren Patrick Barwise. Handla med fri frakt och snabb leverans.
13 produkter
Simply Better
Winning and Keeping Customers by Delivering What Matters Most
Av Patrick Barwise, Sean Meehan
Inbunden, 2004
348 kr
Lägg i varukorg
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile, customers are less satisfied than they were a …
War Against the BBC
How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care
Av Patrick Barwise, Peter York
Häftad, 2020
155 kr
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There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive …
War Against the BBC
How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care
Av Patrick Barwise, Peter York
E-bok, 2020
125 kr
Lägg i varukorg
There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive …
War Against the BBC
How an Unprecedented Combination of Hostile Forces Is Destroying Britain''s Greatest Cultural Institution... And Why You Should Care
Av Peter York, Patrick Barwise
Ljudbok, 2020
166 kr
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Brought to you by Penguin. The BBC is a central part of British life, shared culture and international standing. It is the British public''s most important and trusted news provider in a world of global fake news; a hugely popular, low-cost source of universally available information, education and …
Beyond the Familiar
Long-Term Growth through Customer Focus and Innovation
Av Patrick Barwise, Sean Meehan
Inbunden, 2011
309 kr
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Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the …
Beyond the Familiar
Long-Term Growth through Customer Focus and Innovation
Av Sean Meehan, Patrick Barwise
E-bok, 2011
345 kr
Lägg i varukorg
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the …
Strategic Decisions
Av Vassilis Papadakis, Patrick Barwise
Inbunden, 1997
1692 kr
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In the 1990s there has been growing interest in the process of strategic decision-making amongst both managers and researchers. Strategic decisions are important for five main reasons: they are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; …
Television and Its Audience
Av Patrick Barwise, Andrew Ehrenberg
Häftad, 1988
2012 kr
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This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the …
12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
Av Patrick Barwise, Thomas Barta
E-bok, 2016
464 kr
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WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader , by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest …
Strategic Decisions
Av Vassilis Papadakis, Patrick Barwise
Häftad, 2012
1668 kr
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Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging …
Strategic Decisions
Av Patrick Barwise, Vassilis Papadakis
E-bok, 2012
2174 kr
Lägg i varukorg
Over the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging …
Simply Better
Winning and Keeping Customers by Delivering What Matters Most
Av Sean Meehan, Patrick Barwise
E-bok, 2004
300 kr
Lägg i varukorg
Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and “thinking outside the box.” Meanwhile, customers are less satisfied than they were a …
12 Powers of a Marketing Leader
How to Succeed by Building Customer and Company Value
Av Thomas Barta, Patrick Barwise
Häftad, 2026
220 kr
Lägg i varukorg
