Bokus
Patrick Barwise, Peter York - War Against the BBC, Häftad

Häftad, Engelska, 2020

War Against the BBC

How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care

Av Patrick Barwise, Peter York

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Beskrivning
There's a war on against the BBC. It is under threat as never before. And if we lose it, we won't get it back.The BBC is our most important cultural institution, our best-value entertainment provider, and the global face of Britain. It's our most trusted news source in a world of divisive disinformation. But it is facing relentless attacks by powerful commercial and political enemies, including deep funding cuts - much deeper than most people realise - with imminent further cuts threatened. This book busts the myths about the BBC and shows us how we can save it, before it's too late.
Produktinformation
  • Utgivningsdatum: 2020-11-19
  • Mått: 129 x 198 x 22 mm
  • Vikt: 362 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 528
  • Förlag: Penguin Books Ltd
  • ISBN: 9780141989402
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Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and former chairman of Which? His previous books include Television and Its Audience, Simply Better and The 12 Powers of a Marketing Leader.Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity Is a Con. He is the President of the Media Society.

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This book's value lies in its steady accumulation of myth-busting data ... its urgent conclusion establishes just how much Britain stands to lose if the BBC as we know it falls.

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