Peter C. Verhoef – författare
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6 produkter
Creating Value with Data Analytics in Marketing
Mastering Data Science
Av Peter C. Verhoef, Edwin Kooge m. fl.
Inbunden, 2021
2818 kr
Lägg i varukorg
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable …
Creating Value with Data Analytics in Marketing
Mastering Data Science
Av Peter C. Verhoef, Edwin Kooge m. fl.
Häftad, 2021
829 kr
Lägg i varukorg
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable …
Creating Value with Data Analytics in Marketing
Mastering Data Science
Av Jaap E. Wieringa, Natasha Walk m. fl.
E-bok, 2021
981 kr
Lägg i varukorg
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable …
Creating Value with Data Analytics in Marketing
Mastering Data Science
Av Jaap E. Wieringa, Natasha Walk m. fl.
E-bok, 2021
981 kr
Lägg i varukorg
This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable …
Research Agenda for Digital Transformation
Multidisciplinary Perspectives
Av John Q. Dong, Peter C. Verhoef
Inbunden, 2024
2394 kr
Lägg i varukorg
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing the …
Research Agenda for Digital Transformation
Multidisciplinary Perspectives
Av Peter C. Verhoef, John Q. Dong
E-bok, 2024
459 kr
Lägg i varukorg
Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing the …
