Research Agenda for Digital Transformation

Multidisciplinary Perspectives

AvJohn Q. Dong,Peter C. Verhoef

Inbunden, Engelska, 2024

Del i serien Elgar Research Agendas

2 262 kr

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Beskrivning

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Digital transformation has been fundamentally changing the business world, and this prescient Research Agenda demonstrates how multidisciplinary perspectives are pertinent to our understanding of this process. Leading scholars across a wide range of business disciplines, including the study of SMEs and project management, share their in-depth knowledge on the innovative effects of digital transformation. Examining the myriad of applications of digital transformation within the business landscape, such as within data science, digital supply chains and digital ecosystems, contributing authors detail the rapidly broadening capabilities of increased corporate digitization. They discuss the many promising impacts of developing technologies, from improved cyber security management to rapid data analysis. Ultimately, the book emphasizes the concept of business model innovation as the major factor in successful digital transformation. Academic researchers of organization, marketing and business ethics interested in studying digital transformation will find this Research Agenda to be highly beneficial. Due to its practical implications, managers and practitioners hoping to involve themselves in digital transformation projects will additionally benefit from this exciting volume.

Produktinformation

Utgivningsdatum:2024-09-20
Mått:156 x 234 x undefined mm
Format:Inbunden
Språk:Engelska
Serie:Elgar Research Agendas
Förlag:Edward Elgar Publishing Ltd
ISBN:9781035306428

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Mer om författaren

Edited by John Qi Dong, Associate Professor of Information Systems, Nanyang Business School, Nanyang Technological University, Singapore and Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen, the Netherlands

Recensioner i media

‘I warmly recommend this book as a valuable contribution to Elgar's series of Research Agendas and indeed as a handbook that will inspire researchers in the digital transformation domain to consider multidisciplinary perspectives in their future research endeavours.’

Innehållsförteckning

Contents1 Introduction to A Research Agenda for DigitalTransformation 1John Qi Dong and Peter C. VerhoefPART I MULTIDISCIPLINARY PERSPECTIVES ONDIGITAL TRANSFORMATION2 A strategic innovation perspective on digitaltransformation: the example of small and mediumenterprises 11Thijs Broekhuizen, Dinh Khoi Nguyen and NicolaiEtienne Fabian3 A process-oriented perspective on digitaltransformation 45Jan vom Brocke, Manuel Weber and Gregor Kipping4 A market-oriented perspective on digital transformation 69P. K. Kannan and H. Alice LiPART II CAPABILITIES AND RESOURCES OF DIGITALTRANSFORMATION5 Data science in digital transformation 93Jaap E. Wieringa6 Retail platformization in digital transformation 131Julian R. K. Wichmann and Werner J. Reinartz7 Open innovation in digital transformation 165Chee-Wee Tan and Bingqing Xiong8 Supply chain and logistics in digital transformation 187Ilke Bakir, Marjolein Aerts-Veenstra, Kees JanRoodbergen and A. Berfu ÜnalPART III IMPLEMENTATION AND IMPACT OF DIGITALTRANSFORMATION9 Change management for digital transformation 227Albert Boonstra10 Cybersecurity management for digital transformation 257Guy Alain Sylvanus Kouyo, Rohit Nishant and Hager Khechine11 Data analysis for digital transformation: theexample of willingness to share personal information 283Christopher Schumacker, Felix Eggers, Peter C.Verhoef and Peter Maas12 Business ethics for digital transformation 331Daniel Malan