Pierre Xiao Lu – författare
Visar alla böcker från författaren Pierre Xiao Lu. Handla med fri frakt och snabb leverans.
8 produkter
International Luxury Brand Strategy
E-bok, 2021
785 kr
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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding …
International Luxury Brand Strategy
E-bok, 2021
785 kr
Lägg i varukorg
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding …
Elite China
Luxury Consumer Behavior in China
E-bok, 2011
395 kr
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A ground-breaking exploration of the Chinese elite''s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and …
Elite China
Luxury Consumer Behavior in China
E-bok, 2011
404 kr
Lägg i varukorg
A ground-breaking exploration of the Chinese elite''s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and …
Luxury China
Market Opportunities and Potential
Av Pierre Xiao Lu, Michel Chevalier
E-bok, 2011
542 kr
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A guide to reaching and profiting from China''s expanding luxury consumer class China''s growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by …
Luxury China
Market Opportunities and Potential
Av Pierre Xiao Lu, Michel Chevalier
E-bok, 2011
542 kr
Lägg i varukorg
A guide to reaching and profiting from China''s expanding luxury consumer class China''s growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from $2 billion this year to nearly $12 billion by …
International Luxury Brand Strategy
Inbunden, 2021
2594 kr
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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.The book gives an overview of how a luxury brand is created through the understanding …
International Luxury Brand Strategy
Häftad, 2021
669 kr
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This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century.The book gives an overview of how a luxury brand is created through the understanding …
