Michel Chevalier – författare

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99 produkter

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99 produkter

Society, Manners and Politics in the United States; Being a Series of Letters on North America

AvMichel Chevalier

Inbunden, Engelska, 2022

445 kr

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Society, Manners and Politics in the United States; Being a Series of Letters on North America

AvMichel Chevalier

Häftad, Engelska, 2022

334 kr

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Lettres Sur L'amérique Du Nord; Volume 2

AvMichel Chevalier

Inbunden, Franska, 2022

403 kr

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Lettres Sur L'amérique Du Nord; Volume 2

AvMichel Chevalier

Häftad, Franska, 2022

292 kr

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Des Intérets Matériels en France

AvMichel Chevalier

Inbunden, Engelska, 2023

403 kr

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Lettres Sur L'amerique Du Nord; Volume 1

AvMichel Chevalier,Gyula Návay

Inbunden, Franska, 2023

528 kr

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Système De La Méditerranée

AvMichel Chevalier

Inbunden, Franska, 2023

334 kr

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On the Probable Fall in the Value of Gold

AvMichel Chevalier

Inbunden, Engelska, 2023

365 kr

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Religion Saint-Simonienne

Politique Européenne

AvMichel Chevalier

Inbunden, Engelska, 2023

338 kr

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Lettres Sur L'Organisation Du Travail.

AvMichel Chevalier

Inbunden, Franska, 2023

512 kr

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Principles of Currency; six Lectures Delivered at Oxford. With a Letter From Michel Chevalier On

AvBonamy Price,Michel Chevalier

Inbunden, Engelska, 2023

389 kr

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Copyright And Patents For Inventions

Evidence Given To The Royal Commission On Copyright In Favour Of Royalty Republishing. Extracts, Notes, & Tables Illustrating These Subjects, Copyright Of Design, Etc

AvRobert Andrew Macfie,Michel Chevalierm. fl.

Inbunden, Engelska, 2023

433 kr

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Copyright And Patents For Inventions

Pleas And Plans For Cheaper Books And Greater Industrial Freedom, With Due Regard To International Relations, The Claims Of Talent, The Demands Of Trade, And The Wants Of The People; Volume 2

AvRobert Andrew Macfie,Michel Chevalierm. fl.

Inbunden, Engelska, 2023

503 kr

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Lettres Sur L'amerique Du Nord; Volume 1

AvMichel Chevalier,Gyula Návay

Häftad, Franska, 2023

404 kr

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Des Intérets Matériels en France

AvMichel Chevalier

Häftad, Engelska, 2023

294 kr

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Religion Saint-Simonienne

Politique Européenne

AvMichel Chevalier

Häftad, Engelska, 2023

189 kr

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On the Probable Fall in the Value of Gold

AvMichel Chevalier

Häftad, Engelska, 2023

230 kr

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Lettres Sur L'Organisation Du Travail.

AvMichel Chevalier

Häftad, Franska, 2023

388 kr

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Principles of Currency; six Lectures Delivered at Oxford. With a Letter From Michel Chevalier On

AvBonamy Price,Michel Chevalier

Häftad, Engelska, 2023

264 kr

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Système De La Méditerranée

AvMichel Chevalier

Häftad, Franska, 2023

167 kr

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Copyright And Patents For Inventions

Evidence Given To The Royal Commission On Copyright In Favour Of Royalty Republishing. Extracts, Notes, & Tables Illustrating These Subjects, Copyright Of Design, Etc

AvRobert Andrew Macfie,Michel Chevalierm. fl.

Häftad, Engelska, 2023

306 kr

Skickas inom 5-8 vardagar

Copyright And Patents For Inventions

Pleas And Plans For Cheaper Books And Greater Industrial Freedom, With Due Regard To International Relations, The Claims Of Talent, The Demands Of Trade, And The Wants Of The People; Volume 2

AvRobert Andrew Macfie,Michel Chevalierm. fl.

Häftad, Engelska, 2023

389 kr

Skickas inom 5-8 vardagar

France, Mexico, and the Confederate States

AvMichel Chevalier

Inbunden, Engelska, 2025

334 kr

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France, Mexico, and the Confederate States

AvMichel Chevalier

Häftad, Engelska, 2025

167 kr

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Luxury Retail and Digital Management

Developing Customer Experience in a Digital World

AvMichel Chevalier,Michel Gutsatz

Inbunden, Engelska, 2020

538 kr

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Develop a winning customer experience in the digital worldLuxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.• Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept• Explores the selection, training and motivation of the staff• Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retailWritten by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.

Luxury Brand Management in Digital and Sustainable Times

AvMichel Chevalier,Gerald Mazzalovo

Inbunden, Engelska, 2020

325 kr

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Learn about the luxury brand industry from the inside out with this masterful and insightful resourceThe newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry.Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable developmentA completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing toolA rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumptionConsiderations on the emerging notion of "New Luxury"Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industryNew semiotic analytical tools developed from the authors’ contemporary brand management experiencesPerfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.