Michel Chevalier – författare
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91 produkter
91 produkter
Inbunden, Engelska, 2022
441 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2022
331 kr
Skickas inom 5-8 vardagar
Inbunden, Franska, 2022
400 kr
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Häftad, Franska, 2022
290 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2023
400 kr
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Inbunden, Franska, 2023
523 kr
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Inbunden, Franska, 2023
331 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2023
362 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2023
335 kr
Skickas inom 5-8 vardagar
Inbunden, Franska, 2023
508 kr
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Inbunden, Engelska, 2023
386 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2023
427 kr
Skickas inom 5-8 vardagar
Häftad, Franska, 2023
400 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2023
290 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2023
188 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2023
228 kr
Skickas inom 5-8 vardagar
Häftad, Franska, 2023
385 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2023
262 kr
Skickas inom 5-8 vardagar
Häftad, Franska, 2023
166 kr
Skickas inom 5-8 vardagar
304 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2025
331 kr
Skickas inom 5-8 vardagar
Häftad, Engelska, 2025
166 kr
Skickas inom 5-8 vardagar
Inbunden, Engelska, 2020
544 kr
Skickas
Develop a winning customer experience in the digital worldLuxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing.• Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept• Explores the selection, training and motivation of the staff• Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retailWritten by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.
Inbunden, Engelska, 2020
334 kr
Skickas inom 5-8 vardagar
Learn about the luxury brand industry from the inside out with this masterful and insightful resourceThe newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry.Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable developmentA completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing toolA rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumptionConsiderations on the emerging notion of "New Luxury"Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industryNew semiotic analytical tools developed from the authors’ contemporary brand management experiencesPerfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
Häftad, Engelska, 2011
318 kr
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Häftad, Engelska, 2013
208 kr
Skickas inom 5-8 vardagar
Häftad, Franska, 2012
335 kr
Skickas inom 3-6 vardagar
Häftad, Franska, 2012
398 kr
Skickas inom 3-6 vardagar