815 kr
Skickas inom 10-15 vardagar
815 kr
Skickas inom 10-15 vardagar
815 kr
Skickas inom 10-15 vardagar
2 267 kr
Skickas inom 10-15 vardagar
393 kr
Skickas inom 5-8 vardagar
907 kr
Skickas inom 10-15 vardagar
813 kr
Läs direkt efter köp
813 kr
Läs direkt efter köp
977 kr
Läs direkt efter köp
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* ''How to'' and ''how not to'' case studies based on international examples* A guide to further reading and websites* ''Issues to consider when marketing'' section as a means of self-evaluation''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
977 kr
Läs direkt efter köp
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* ''How to'' and ''how not to'' case studies based on international examples* A guide to further reading and websites* ''Issues to consider when marketing'' section as a means of self-evaluation''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
1 067 kr
Läs direkt efter köp
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as:* the food tourism product* food tourism and consumer behaviour* cookery schools - educational vacations* food as an attraction in destination marketingIdeal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
1 067 kr
Läs direkt efter köp
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as:* the food tourism product* food tourism and consumer behaviour* cookery schools - educational vacations* food as an attraction in destination marketingIdeal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
3 011 kr
Skickas inom 10-15 vardagar
3 101 kr
Skickas inom 10-15 vardagar
769 kr
Skickas inom 10-15 vardagar
904 kr
Läs direkt efter köp
904 kr
Läs direkt efter köp
2 267 kr
Skickas inom 10-15 vardagar
59 kr
Läs direkt efter köp
193 kr
Skickas inom 5-8 vardagar
280 kr
Skickas inom 5-8 vardagar
604 kr
Skickas inom 5-8 vardagar
148 kr
Skickas inom 5-8 vardagar
419 kr
Tillfälligt slut
1 463 kr
Tillfälligt slut
815 kr
Skickas inom 10-15 vardagar
815 kr
Skickas inom 10-15 vardagar
2 267 kr
Skickas inom 10-15 vardagar
393 kr
Skickas inom 5-8 vardagar
907 kr
Skickas inom 10-15 vardagar
813 kr
Läs direkt efter köp
813 kr
Läs direkt efter köp
977 kr
Läs direkt efter köp
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* ''How to'' and ''how not to'' case studies based on international examples* A guide to further reading and websites* ''Issues to consider when marketing'' section as a means of self-evaluation''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
977 kr
Läs direkt efter köp
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* ''How to'' and ''how not to'' case studies based on international examples* A guide to further reading and websites* ''Issues to consider when marketing'' section as a means of self-evaluation''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
1 067 kr
Läs direkt efter köp
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as:* the food tourism product* food tourism and consumer behaviour* cookery schools - educational vacations* food as an attraction in destination marketingIdeal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
1 067 kr
Läs direkt efter köp
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as:* the food tourism product* food tourism and consumer behaviour* cookery schools - educational vacations* food as an attraction in destination marketingIdeal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
3 011 kr
Skickas inom 10-15 vardagar
3 101 kr
Skickas inom 10-15 vardagar
769 kr
Skickas inom 10-15 vardagar
904 kr
Läs direkt efter köp
904 kr
Läs direkt efter köp
2 267 kr
Skickas inom 10-15 vardagar
59 kr
Läs direkt efter köp
193 kr
Skickas inom 5-8 vardagar
280 kr
Skickas inom 5-8 vardagar
604 kr
Skickas inom 5-8 vardagar
148 kr
Skickas inom 5-8 vardagar
419 kr
Tillfälligt slut
1 463 kr
Tillfälligt slut