Richard Shotton – författare
Visar alla böcker från författaren Richard Shotton. Handla med fri frakt och snabb leverans.
6 produkter
Choice Factory
25 behavioural biases that influence what we buy
Häftad, 2018
194 kr
Lägg i varukorg
Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising BooksWinner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what …
Illusion of Choice
16½ psychological biases that influence what we buy
Häftad, 2023
165 kr
Lägg i varukorg
'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on …
Choice Factory
Harriman House Essentials
Häftad, 2027
125 kr
Kommande
Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising BooksWinner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what …
Illusion of Choice
Harriman House Essentials
Häftad, 2027
132 kr
Kommande
'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on …
Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
Av MichaelAaron Flicker, Richard Shotton
Häftad, 2025
186 kr
Lägg i varukorg
'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO …
La fábrica de la elección
25 sesgos de comportamiento que influyen en lo que compramos
E-bok, 2022
79 kr
Lägg i varukorg
Para poder influir en las decisiones de los consumidores, necesitas comprender cómo se desencadenan. Mediante la observación de un día típico de toma de decisiones –desde la elección de alimentos triviales hasta los movimientos importantes en el entorno laboral– Richard Shotton investiga cómo …
