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Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
Av MichaelAaron Flicker, Richard Shotton
Häftad, 2025
186 kr
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'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO …