Rodrigo Gómez – författare

The first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts.Featuring contributions from across the globe and a variety of methodological perspectives, this volume presents the state of the art in political economy of media and communication methods, articulating those methods with adjacent approaches, to study concentration of ownership and power, pluralism and diversity, regulation and public policies, governance, genderization and sustainability. This collection charts the methodological innovations critical political economists are adopting to analyse a rapidly transforming digital media landscape, exploring ideology, narratives, socio-analysis and praxis in communication with ethnographic and participatory approaches, as well as designs for quantitative and qualitative methods of textual, discourse and content analysis, network analyses, which consider power relations affecting communication, including intersectional oppressions and the new developments taking place in artificial intelligence.An essential text for advanced undergraduates, postgraduate students, and researchers in the areas of media, cultural and communication studies, particularly those studying topics such as the political economy of media and/or communication, media and communication theory, and research methods.

The first book dedicated specifically to research methods in the political economy of media and communication, it provides a methodological toolkit to investigate the functioning of media, technology, and cultural industries in their historical, institutional, structural, and systemic contexts.Featuring contributions from across the globe and a variety of methodological perspectives, this volume presents the state of the art in political economy of media and communication methods, articulating those methods with adjacent approaches, to study concentration of ownership and power, pluralism and diversity, regulation and public policies, governance, genderization and sustainability. This collection charts the methodological innovations critical political economists are adopting to analyse a rapidly transforming digital media landscape, exploring ideology, narratives, socio-analysis and praxis in communication with ethnographic and participatory approaches, as well as designs for quantitative and qualitative methods of textual, discourse and content analysis, network analyses, which consider power relations affecting communication, including intersectional oppressions and the new developments taking place in artificial intelligence.An essential text for advanced undergraduates, postgraduate students, and researchers in the areas of media, cultural and communication studies, particularly those studying topics such as the political economy of media and/or communication, media and communication theory, and research methods.

A comprehensive analysis of Netflix, the prominent global and transnational subscription video-on-demand (SVOD) company.By delving into the company's corporate divisions and international business relationships, this book highlights Netflix's pivotal role in shaping the landscape of audiovisual distribution and production on a worldwide scale. Designed to engage a diverse readership interested in topics ranging from ownership and financial performance to strategic alliances, audiovisual library development, and policy advocacy, this book explores how cultural diversity, audiovisual dynamics, and corporate influence intersect with broader realms such as politics, consulting, technological innovation, and financial transactions. Through its insightful examination, this book unveils the intricate connections between cultural and non-cultural factors, shedding light on the multifaceted impact of Netflix on our global media landscape.This book is ideal for students and scholars of global media industries, critical political economy of media and communication, and international media, globalization and

Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.