Ross D. Petty – författare
Visar alla böcker från författaren Ross D. Petty. Handla med fri frakt och snabb leverans.
5 produkter
Impact of Advertising Law on Business and Public Policy
Inbunden, 1992
981 kr
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Are U.S. advertising laws ruining competition? Are they helping or hurting consumers? These questions are answered in the first book ever published to present a comprehensive public policy analysis of advertising law. Using insights from communications theory and economic analysis, Professor Petty …
Titus Simons
Father and Son Loyalists Who Fought in the American Revolution and the War of 1812
Av Ross D Petty
Häftad, 2024
305 kr
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From Marking Products to Marketing Brands
A Legal Perspective on the History of Brand Marketing
Inbunden, 2025
458 kr
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This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the …
From Marking Products to Marketing Brands
A Legal Perspective on the History of Brand Marketing
E-bok, 2025
672 kr
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This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the …
From Marking Products to Marketing Brands
A Legal Perspective on the History of Brand Marketing
Häftad, 2026
458 kr
Lägg i varukorg
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the …
