ROSS D. PETTY is an Associate Professor of Law at Babson College. He is the current holder of the Roger Enrico Term Chair. Prior to joining academia, he was an attorney at the Federal Trade Commission for ten years, specializing in advertising and antitrust law. He is a widely published author in the field of advertising law and public policy, and is listed in Who's Who in American Law as well as Who's Who in Rising Young Americans.

• Background Advertising and the First Amendment The Goals and Evolution of Advertising Law The Effects of Advertising The Principal Advertising Laws Regulation in the Public Interest by the FTC Competitor Lawsuits Under the Lanham Act The FTC vs. the Lanham Act An Aside on Comparative Advertising Antitrust Analysis Antitrust and Advertising: Collusion Advertising as Exclusionary Conduct Conclusions and Recommendations The U.S. I.T.C.--Developing Advertising Law Toward A "New and Improved" Advertising Law References Appendices

ROSS D. PETTY is an Associate Professor of Law at Babson College. He is the current holder of the Roger Enrico Term Chair. Prior to joining academia, he was an attorney at the Federal Trade Commission for ten years, specializing in advertising and antitrust law. He is a widely published author in the field of advertising law and public policy, and is listed in Who's Who in American Law as well as Who's Who in Rising Young Americans.

• Background Advertising and the First Amendment The Goals and Evolution of Advertising Law The Effects of Advertising The Principal Advertising Laws Regulation in the Public Interest by the FTC Competitor Lawsuits Under the Lanham Act The FTC vs. the Lanham Act An Aside on Comparative Advertising Antitrust Analysis Antitrust and Advertising: Collusion Advertising as Exclusionary Conduct Conclusions and Recommendations The U.S. I.T.C.--Developing Advertising Law Toward A "New and Improved" Advertising Law References Appendices

ROSS D. PETTY is an Associate Professor of Law at Babson College. He is the current holder of the Roger Enrico Term Chair. Prior to joining academia, he was an attorney at the Federal Trade Commission for ten years, specializing in advertising and antitrust law. He is a widely published author in the field of advertising law and public policy, and is listed in Who's Who in American Law as well as Who's Who in Rising Young Americans.

• Background Advertising and the First Amendment The Goals and Evolution of Advertising Law The Effects of Advertising The Principal Advertising Laws Regulation in the Public Interest by the FTC Competitor Lawsuits Under the Lanham Act The FTC vs. the Lanham Act An Aside on Comparative Advertising Antitrust Analysis Antitrust and Advertising: Collusion Advertising as Exclusionary Conduct Conclusions and Recommendations The U.S. I.T.C.--Developing Advertising Law Toward A "New and Improved" Advertising Law References Appendices