Ryan Mathews – författare
Visar alla böcker från författaren Ryan Mathews. Handla med fri frakt och snabb leverans.
4 produkter
Myth of Excellence
Why Great Companies Never Try to Be the Best at Everything
Av Ryan Mathews, Fred Crawford
E-bok, 2007
93 kr
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The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a …
Deviant's Advantage
How Fringe Ideas Create Mass Markets
E-bok, 2010
136 kr
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In The Deviant's Advantage, Ryan Mathews and Watts Wacker demonstrate how ideas create increasingly profitable markets as they move from The Fringe, to the Edge, to the Realm of the Cool, to the Next Big Thing, to Social Convention. The book tracks the products and people haunting the fringes of …
