Fred Crawford – författare
Visar alla böcker från författaren Fred Crawford. Handla med fri frakt och snabb leverans.
1 produkter
Myth of Excellence
Why Great Companies Never Try to Be the Best at Everything
Av Ryan Mathews, Fred Crawford
E-bok, 2007
93 kr
Lägg i varukorg
The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and Ryan Mathews set off on what they describe as an "expedition into the commercial wilderness" to find the answers. What they discovered was a …
