Sam Ford – författare

De sociala medierna och nätverkskulturen håller på att förändra medielandskapet radikalt. Förändringen ställer olika aktörer ? inklusive vanliga Facebookanvändare och twittrare ? inför en rad besvärliga frågor som har med tolkningsföreträde, kontrollmöjligheter och moraliska gränsdragningar att göra. Därtill kommer att gränsen mellan att vara mediekonsument och medieaktör aldrig har varit så genomsläpplig som idag. Tänk till exempel på bestsellern "Femtio nyanser av honom", som ursprungligen publicerades som ?fan fiction? på nätet, eller "Mad Men"-karaktärernas spontant skapade bloggversioner. Medieforskarna Henry Jenkins, Sam Ford och Joshua Green tar i "Spridbar media" ett brett grepp om den här processen och belyser den ur en rad olika perspektiv. Boken handlar naturligt nog om sådant som medieekonomi, företagskulturer, distributionsformer och rättighetsfrågor. Men den handlar också ? och framför allt ? om vanliga människors möjligheter att påverka mediemiljön genom sin egen aktivitet. Om det vi direkt eller indirekt kan åstadkomma när vi delar någonting till våra Facebookvänner eller i vårt twitterflöde eller engagerar oss i specifika intressegemenskaper på nätet. Bokens författare vill få oss att överge diverse förenklade ? men seglivade ? föreställningar om hur medier fungerar och istället börja reflektera över deras komplexitet och över ?spridbarhetens? roll. Kort sagt stimulera till nytänkande på området. Henry Jenkins är Provost?s Professor of Communication, Journalism, Cinematic Arts, and Education vid University of Southern California. Han har tidigare publicerat bland annat "Konvergenskulturen" (Daidalos 2008). Sam Ford är Director of Digital Strategy vid Peppercomm Strategic Communications och knuten till MIT:s Program in Comparative Media Studies och Western Kentucky University:s Popular Culture Studies Program. Joshua Green är strateg vid Undercurrent, en byrå för ditigala strategier i New York. Han har en doktorsexamen i mediestuder och har tidigare varit involverad i medieforskning vid bland annat University of Southern California och MIT.

How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"—aggregating attention in centralized places—with "spreadability"—dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media—from both the US and around the world—the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.

How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"—aggregating attention in centralized places—with "spreadability"—dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media—from both the US and around the world—the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries.The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.