Sandra Matz – författare
Visar alla böcker från författaren Sandra Matz. Handla med fri frakt och snabb leverans.
5 produkter
Mindmasters
The Data-Driven Science of Predicting and Changing Human Behavior
Av Sandra Matz
Inbunden, 2025
293 kr
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A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and …
Psychology of Technology
Social Science Research in the Age of Big Data
Av Sandra Matz
Häftad, 2022
1058 kr
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Rapid advances in information technology have profound implications for human interaction, mental health, and the field of psychology itself. This book examines research from different subdisciplines across psychology to address the ways in which technology and Big Data provide a unique window into …
Mindmasters
The Data-Driven Science of Predicting and Changing Human Behavior
Av Sandra Matz
E-bok, 2025
386 kr
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A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology—from the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and …
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Av Harvard Business Review, Theodore Levitt m. fl.
Häftad, 2026
242 kr
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Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and …
