Theodore Levitt – författare
Visar alla böcker från författaren Theodore Levitt. Handla med fri frakt och snabb leverans.
8 produkter
Marketing Imagination
New, Expanded Edition
Häftad, 1986
231 kr
Lägg i varukorg
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization …
Star Maps for Beginners
50th Anniversary Edition
Av Theodore Levitt, Roy K. Marshall
Häftad, 1992
154 kr
Lägg i varukorg
Using the "Maltese Cross" star map design, widely acknowledged as superior to the conventional circular maps for locating constellations, this book provides everything amateur astronomers need. 12 maps trace the month-by-month progression of the constellations, viewed from every direction. …
Marketing Myopia
Häftad, 2008
174 kr
Lägg i varukorg
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and …
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Av Harvard Business Review, Clayton M. Christensen m. fl.
Häftad, 2013
229 kr
Lägg i varukorg
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard …
HBR's 10 Must Reads on Strategic Marketing (with featured article "e;Marketing Myopia,"e; by Theodore Levitt)
Av Fred Reichheld, Philip Kotler m. fl.
E-bok, 2013
341 kr
Lägg i varukorg
Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important …
Marketing Myopia
E-bok, 2008
94 kr
Lägg i varukorg
What business is your company really in? That''s a question all executives should all ask before demand for their firm''s products or services dwindles. In Marketing Myopia , Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and …
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Av Harvard Business Review, Clayton M. Christensen m. fl.
Inbunden, 2013
522 kr
Lägg i varukorg
Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones …
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Av Harvard Business Review, Theodore Levitt m. fl.
Häftad, 2026
242 kr
Lägg i varukorg
Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and …
