Clayton M. Christensen – författare

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.

After years of research, Christensen has come to one critical conclusion: our long held maxim—that understanding the customer is the crux of innovation—is wrong. Customers don’t buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones.

Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts.

This book carefully lays down Christensen’s provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world—and, most importantly, how not to squander the insights it provides.

A groundbreaking prescription for health care reform--from a legendaryleader in innovation . . .

Our health care system is in critical condition. Each year, fewer Americans can afford it, fewer businesses can provide it, and fewer government programs can promise it for future generations.

We need a cure, and we need it now.

Harvard Business School’s Clayton M. Christensen—whose bestselling The Innovator’s Dilemma revolutionized the business world—presents The Innovator’s Prescription, a comprehensive analysis of the strategies that will improvehealth care and make it affordable.

Christensen applies the principles of disruptive innovation to the broken health care system with two pioneers in the field—Dr. Jerome Grossman and Dr. Jason Hwang. Together, they examine arange of symptoms and offer proven solutions.

YOU’LL DISCOVER HOW

Selected as one of the "Best Books on Innovation, 2008" by BusinessWeek magazine

Named the "Best Human-Capital Book of 2008" by Strategy + Business magazine

A crash course in the business of learning-from the bestselling author of The Innovator''s Dilemma and The Innovator''s Solution…

"Provocatively titled, Disrupting Class is just what America''s K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education ''reforms,'' this is not small-bore stuff. For that reason alone, it''s likely to be resisted by defenders of the status quo, even though it''s necessary and right for our kids.We owe it to them to make sure this book isn''t merely a terrific read; it must become a blueprint for educational transformation."--Joel Klein, Chancellor of the New York City Department of Education

“A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education.”--Jim Collins, bestselling author of Good to Great

According to recent studies in neuroscience, the way we learn doesn''t always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need “disruptive innovation.”

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen''s now-famous theories of “disruptive” change using a wide range of real-life examples. Whether you''re a school administrator, government official, business leader, parent, teacher, or entrepreneur, you''ll discover surprising new ideas, outside-the-box strategies, and straight-A success stories.

You''ll learn how

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

The future is now. Class is in session.

Clay Christensen''s groundbreaking bestselling work in education now updated and expanded, including a new chapter on Christensen''s seminal "Jobs to Be Done" theory applied to education.

"Provocatively titled, Disrupting Class is just what America''s K-12 education system needs--a well thought-through proposal for using technology to better serve students and bring our schools into the 21st Century. Unlike so many education ''reforms,'' this is not small-bore stuff. For that reason alone, it''s likely to be resisted by defenders of the status quo, even though it''s necessary and right for our kids. We owe it to them to make sure this book isn''t merely a terrific read; it must become a blueprint for educational transformation."—Joel Klein, Chancellor of the New York City Department of Education

"A brilliant teacher, Christensen brings clarity to a muddled and chaotic world of education."—Jim Collins, bestselling author of Good to Great

“Just as iTunes revolutionized the music industry, technology has the potential to transform education in America so that every one of the nation’s 50 million students receives a high quality education. Disrupting Class is a must-read, as it shows us how we can blaze that trail toward transformation.”—Jeb Bush, former Governor of Florida

According to recent studies in neuroscience, the way we learn doesn''t always match up with the way we are taught. If we hope to stay competitive-academically, economically, and technologically-we need to rethink our understanding of intelligence, reevaluate our educational system, and reinvigorate our commitment to learning. In other words, we need "disruptive innovation."

Now, in his long-awaited new book, Clayton M. Christensen and coauthors Michael B. Horn and Curtis W. Johnson take one of the most important issues of our time-education-and apply Christensen''s now-famous theories of "disruptive" change using a wide range of real-life examples. Whether you''re a school administrator, government official, business leader, parent, teacher, or entrepreneur, you''ll discover surprising new ideas, outside-the-box strategies, and straight-A success stories. You''ll learn how:

Filled with fascinating case studies, scientific findings, and unprecedented insights on how innovation must be managed, Disrupting Class will open your eyes to new possibilities, unlock hidden potential, and get you to think differently. Professor Christensen and his coauthors provide a bold new lesson in innovation that will help you make the grade for years to come.

The future is now. Class is in session.

“How can I create an innovation engine that will consistently deliver substantial organic growth?”

This question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors'' research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn''t be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.

Now, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO''s growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.

Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation reveals:

You''ll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You''ll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach.

This book uncovers how the traditional university survives by breaking with tradition, but thrives by building on what it''s done best.

This book uncovers how the traditional university survives by breaking with tradition, but thrives by building on what it''s done best.

An introduction to the most enduring ideas on management from Harvard Business Review

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That''s what makes this book "must read." These are the 10 seminal articles by management''s most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies'' success.

If you read nothing else - full stop - read:

Timeless advice from the pages of Harvard Business Review

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to: