Jeff Dyer – författare
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447 kr
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Learn from the Best
Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative.
The authors have spent decades studying how people get great ideas (the subject of The Innovator''s DNA) and how people test and develop those ideas (explored in The Innovator''s Method).
Now they share what they''ve learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:
How you can build a personal reputation for innovationWhat techniques you can use to amplify your innovation capitalHow you can garner attention for your ideas and projects and persuade audiences to support themWhat it means to provide visionary leadership and how you can achieve itFeaturing interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
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A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.
In this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator''s Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator''s Dilemma, The Innovator''s Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.
By identifying behaviors of the world''s best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce.com--the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Using the same diagnostics used in their study of successful innovators, the authors show you how to evaluate, and build upon, your own "DNA" code through in-depth advice and stories that demonstrate each discovery skill in action and how to develop it.
Once you know the behaviors and skills of successful innovators, Dyer, Gregersen, and Christensen explain how you can use them to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organization to sharpen its competitive edge. This innovation advantage will translate into a premium in your company''s stock price--an innovation premium--which is possible only by building the code for innovation right into your organization''s people, processes, and guiding philosophies. This book shows you how.
Now updated with a new introduction and fresh examples, The Innovator''s DNA is the essential resource for individuals and teams who want to strengthen their innovative prowess.
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