Sandro Castaldo – författare
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8 produkter
Retail and Channel Marketing
Av Sandro Castaldo, Monica Grosso m. fl.
Inbunden, 2020
1793 kr
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Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and …
Retail and Channel Marketing
Av Katia Premazzi, Monica Grosso m. fl.
E-bok, 2020
610 kr
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Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and …
Retail and Channel Marketing
Av Sandro Castaldo, Monica Grosso m. fl.
Häftad, 2020
641 kr
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Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and …
Trust in Market Relationships
Inbunden, 2007
2164 kr
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Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform for …
Coopetition
Winning Strategies for the 21st Century
Av Saïd Yami, Sandro Castaldo m. fl.
Inbunden, 2010
2058 kr
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As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on …
Coopetition
Winning Strategies for the 21st Century
Av Frederic Le Roy, Giovanni Battista Dagnino m. fl.
E-bok, 2010
472 kr
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As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on …
Digital Loyalty
Leveraging Digital Touchpoints, Big Data, and AI to Boost Shopper Trust
Häftad, 2026
340 kr
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