Sandro Castaldo - Böcker

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.Key features of the second edition include:Coverage of both the core tenets and the latest research frontiers in the fieldA new chapter detailing the history of retailing and its importance to modern economiesUpdated case examples based on real-world scenarios to reinforce understanding of complex topicsExploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer.Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.

Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing.Key features of the second edition include:Coverage of both the core tenets and the latest research frontiers in the fieldA new chapter detailing the history of retailing and its importance to modern economiesUpdated case examples based on real-world scenarios to reinforce understanding of complex topicsExploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer.Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations.Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms' intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles.With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.

As an original strategic management perspective, coopetition has hitherto been underexploited in analysing contemporary firm strategies and behaviours and, more generally, managerial practices and processes. This innovative book provides both theoretical insights and empirical evidence on coopetition.Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel coopetition agenda in the field of strategy. The book argues that coopetition is neither an extension of competition theory, nor an extension of cooperative theory. It is in fact a specific and distinctive research object, which calls for dedicated theoretical investigation to develop questions for theory, method, and managerial practice.This book provides both practitioners and academic scholars with a milestone that brings together an active community of researchers expressly mobilized around the creative in-depth scrutiny of coopetition. It will greatly appeal to researchers, scholars, and graduate students of management, business strategy competitive dynamics, and international business, as well as practitioners such as managers and consultants.