Frédéric Le Roy – författare
685 kr
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3 398 kr
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785 kr
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This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world''s most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.
This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management
785 kr
Läs direkt efter köp
This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world''s most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.
This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management
2 006 kr
Skickas inom 5-8 vardagar
443 kr
Läs direkt efter köp
Coopetition shows great interpretive and normative potential and is likely to be an increasingly important tool. This book is one of the first key contributions in shaping and systematizing a novel coopetition agenda in the field of strategy. The book argues that coopetition is neither an extension of competition theory, nor an extension of cooperative theory. It is in fact a specific and distinctive research object, which calls for dedicated theoretical investigation to develop questions for theory, method, and managerial practice.
This book provides both practitioners and academic scholars with a milestone that brings together an active community of researchers expressly mobilized around the creative in-depth scrutiny of coopetition. It will greatly appeal to researchers, scholars, and graduate students of management, business strategy competitive dynamics, and international business, as well as practitioners such as managers and consultants.