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Anne-Sophie Fernandez, Paul Chiambaretto, Frédéric Le Roy, Wojciech Czakon - Routledge Companion to Coopetition Strategies, Häftad

Häftad, Engelska, 2023

Routledge Companion to Coopetition Strategies

Av Anne-Sophie Fernandez, Paul Chiambaretto, Frédéric Le Roy, Wojciech Czakon

Del i serien Routledge Companions in Business, Management and Marketing

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Beskrivning
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
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Anne-Sophie Fernandez is Associate Professor in Strategic Management at the University of Montpellier, France.Paul Chiambaretto is Associate Professor in Marketing and Strategy at Montpellier Business School and Associate Researcher at École Polytechnique, France.Frédéric Le Roy is Professor in Strategic Management at the University of Montpellier and Affiliate Professor at Montpellier Business School, France.Wojciech Czakon is Professor in Strategic Management at Jagiellonian University in Kraków, Poland.

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