Marco A. Gardini is Professor of International Hospitality Management and Marketing, and Vice Dean of the Faculty of Tourism, at Kempten UAS, Germany.Michael C. Ottenbacher is Head of the Department of Hospitality Management at Kansas State University, USA.Markus Schuckert is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong S.A.R., China.

"In the cusp of a new industrial revolution, how is international hospitality shaped by the various emerging forces and pressures and how are businesses responding to the new challenges? Is the hospitality business culture changing and what business models will be adopted to address the dynamism of the hospitality environment in the new networked economy? This companion is reader-friendly and very useful resource equally for early-career and seasoned hospitality researchers and practitioners in answering these questions and many others that arise in the field of international hospitality business management." Prof. Dr. Alexandros Paraskevas, University of West London, UK"The hospitality industry has always considered itself to be an international business, but today´s challenges as a result of progressing globalization have a completely different dimension than twenty years ago. It was about time for this handbook, as this anthology will provide readers with an extensive overview of issues pertaining to the strategic and operational debate on globalization within the hospitality industry." Prof. Dr. Stephan Gerhard, Serial Hospitality Entrepreneur, Owner/Founder TREUGAST Solutions Group, 25hours, Arcona Hotels & Resorts etc., Germany"As an international industry, the hospitality business is facing fast-paced changes as a result of exponential growth and economic strength in China and the Asia-Pacific region. This handbook will empower readers to master challenges ahead and to leverage the opportunities of globalization and growth in the hospitality sector. Its industry-oriented approach is extremely useful and well balanced resource for practitioners, academics and students in international hospitality management and beyond." Maria Yue, Director Finance for Hyatt Place and Hyatt House Brands Asia Pacific, Hong Kong SAR, China.

• Part I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management 2. Past and Present Key Players in the Hospitality Industry 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions 4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism – A Cross-Cultural Perspective 6. Country Culture vs. Organizational Culture 7. Intercultural Competencies and Cultural Standards in International Hospitality 8. International Hospitality Development: Training to Enhance the Understanding of ´The Art of Hospitality' Business Model 9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? 13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry 14. Hotel Asset Management: A Professional Approach and International Perspective 15. Globalization and the Lodging-Shared Economy 16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win? 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations 18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry 19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice 21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies 22. The Development of Hotel Management Contracts in China 23. International Human Resource Management in the Hospitality Industry 24. Innovation Management in the International Hotel Industry 25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach 26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner 27. The Special Role of ´Hospitableness´ for Customer Satisfaction in South Tyrol (Italy) 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry 29. Owner-Managers’ Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry 30. Sports Stadium Hospitality and Catering – A Global Perspective 31. Hotel Market Analysis: The Case of Beijing, China 32. A Regional Approach to Attracting and Retaining Employees – A Chance for Small and Medium-sized Hotels?

Marco A. Gardini is Professor of International Hospitality Management and Marketing, and Vice Dean of the Faculty of Tourism, at Kempten UAS, Germany.Michael C. Ottenbacher is Head of the Department of Hospitality Management at Kansas State University, USA.Markus Schuckert is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong S.A.R., China.

"In the cusp of a new industrial revolution, how is international hospitality shaped by the various emerging forces and pressures and how are businesses responding to the new challenges? Is the hospitality business culture changing and what business models will be adopted to address the dynamism of the hospitality environment in the new networked economy? This companion is reader-friendly and very useful resource equally for early-career and seasoned hospitality researchers and practitioners in answering these questions and many others that arise in the field of international hospitality business management." Prof. Dr. Alexandros Paraskevas, University of West London, UK"The hospitality industry has always considered itself to be an international business, but today´s challenges as a result of progressing globalization have a completely different dimension than twenty years ago. It was about time for this handbook, as this anthology will provide readers with an extensive overview of issues pertaining to the strategic and operational debate on globalization within the hospitality industry." Prof. Dr. Stephan Gerhard, Serial Hospitality Entrepreneur, Owner/Founder TREUGAST Solutions Group, 25hours, Arcona Hotels & Resorts etc., Germany"As an international industry, the hospitality business is facing fast-paced changes as a result of exponential growth and economic strength in China and the Asia-Pacific region. This handbook will empower readers to master challenges ahead and to leverage the opportunities of globalization and growth in the hospitality sector. Its industry-oriented approach is extremely useful and well balanced resource for practitioners, academics and students in international hospitality management and beyond." Maria Yue, Director Finance for Hyatt Place and Hyatt House Brands Asia Pacific, Hong Kong SAR, China.

• Part I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management 2. Past and Present Key Players in the Hospitality Industry 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions 4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism – A Cross-Cultural Perspective 6. Country Culture vs. Organizational Culture 7. Intercultural Competencies and Cultural Standards in International Hospitality 8. International Hospitality Development: Training to Enhance the Understanding of ´The Art of Hospitality' Business Model 9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? 13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry 14. Hotel Asset Management: A Professional Approach and International Perspective 15. Globalization and the Lodging-Shared Economy 16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win? 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations 18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry 19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice 21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies 22. The Development of Hotel Management Contracts in China 23. International Human Resource Management in the Hospitality Industry 24. Innovation Management in the International Hotel Industry 25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach 26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner 27. The Special Role of ´Hospitableness´ for Customer Satisfaction in South Tyrol (Italy) 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry 29. Owner-Managers’ Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry 30. Sports Stadium Hospitality and Catering – A Global Perspective 31. Hotel Market Analysis: The Case of Beijing, China 32. A Regional Approach to Attracting and Retaining Employees – A Chance for Small and Medium-sized Hotels?

Marco A. Gardini is Professor of International Hospitality Management and Marketing, and Vice Dean of the Faculty of Tourism, at Kempten UAS, Germany.Michael C. Ottenbacher is Head of the Department of Hospitality Management at Kansas State University, USA.Markus Schuckert is Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, Hong Kong S.A.R., China.

"In the cusp of a new industrial revolution, how is international hospitality shaped by the various emerging forces and pressures and how are businesses responding to the new challenges? Is the hospitality business culture changing and what business models will be adopted to address the dynamism of the hospitality environment in the new networked economy? This companion is reader-friendly and very useful resource equally for early-career and seasoned hospitality researchers and practitioners in answering these questions and many others that arise in the field of international hospitality business management." Prof. Dr. Alexandros Paraskevas, University of West London, UK"The hospitality industry has always considered itself to be an international business, but today´s challenges as a result of progressing globalization have a completely different dimension than twenty years ago. It was about time for this handbook, as this anthology will provide readers with an extensive overview of issues pertaining to the strategic and operational debate on globalization within the hospitality industry." Prof. Dr. Stephan Gerhard, Serial Hospitality Entrepreneur, Owner/Founder TREUGAST Solutions Group, 25hours, Arcona Hotels & Resorts etc., Germany"As an international industry, the hospitality business is facing fast-paced changes as a result of exponential growth and economic strength in China and the Asia-Pacific region. This handbook will empower readers to master challenges ahead and to leverage the opportunities of globalization and growth in the hospitality sector. Its industry-oriented approach is extremely useful and well balanced resource for practitioners, academics and students in international hospitality management and beyond." Maria Yue, Director Finance for Hyatt Place and Hyatt House Brands Asia Pacific, Hong Kong SAR, China.

• Part I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management 2. Past and Present Key Players in the Hospitality Industry 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions 4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism – A Cross-Cultural Perspective 6. Country Culture vs. Organizational Culture 7. Intercultural Competencies and Cultural Standards in International Hospitality 8. International Hospitality Development: Training to Enhance the Understanding of ´The Art of Hospitality' Business Model 9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? 13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry 14. Hotel Asset Management: A Professional Approach and International Perspective 15. Globalization and the Lodging-Shared Economy 16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win? 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations 18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry 19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice 21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies 22. The Development of Hotel Management Contracts in China 23. International Human Resource Management in the Hospitality Industry 24. Innovation Management in the International Hotel Industry 25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach 26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner 27. The Special Role of ´Hospitableness´ for Customer Satisfaction in South Tyrol (Italy) 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry 29. Owner-Managers’ Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry 30. Sports Stadium Hospitality and Catering – A Global Perspective 31. Hotel Market Analysis: The Case of Beijing, China 32. A Regional Approach to Attracting and Retaining Employees – A Chance for Small and Medium-sized Hotels?