Routledge Companion to Coopetition Strategies

AvWojciech Czakon,FrA(c)dA(c)ric Le Roy

E-bok
PDF, Engelska, 2018

814 kr

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Beskrivning

This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world''s most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.

This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management

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