Scott Laderman – författare

Tracing a history of ideological assertions embedded in travel discourse, Laderman analyzes the use of tourism in the Republic of Vietnam as a form of Cold War cultural diplomacy by a fledgling state that, according to one pamphlet published by the Vietnamese tourism authorities, was joining the “family of free nations.” He chronicles the evolution of the Defense Department pocket guides to Vietnam, the first of which, published in 1963, promoted military service in Southeast Asia by touting the exciting opportunities offered by Vietnam to sightsee, swim, hunt, and water-ski. Laderman points out that, despite historians’ ongoing and well-documented uncertainty about the facts of the 1968 “Hue Massacre” during the National Liberation Front’s occupation of the former imperial capital, the incident often appears in English-language guidebooks as a settled narrative of revolutionary Vietnamese atrocity. And turning to the War Remnants Museum in Ho Chi Minh City, he notes that, while most contemporary accounts concede that the United States perpetrated gruesome acts of violence in Vietnam, many tourists and travel writers still dismiss the museum’s display of that record as little more than “propaganda.”

The "Silent Majority" Speech treats Richard Nixon’s address of November 3, 1969, as a lens through which to examine the latter years of the Vietnam War and their significance to U.S. global power and American domestic life.

The book uses Nixon’s speech – which introduced the policy of "Vietnamization" and cited the so-called bloodbath theory as a justification for continued U.S. involvement in Southeast Asia – as a fascinating moment around which to build an analysis of the last years of the war. For Nixon’s strategy to be successful, he requested the support of what he called the "great silent majority," a term that continues to resonate in American political culture. Scott Laderman moves beyond the war’s final years to address the administration’s hypocritical exploitation of moral rhetoric and its stoking of social divisiveness to achieve policy aims. Laderman explores the antiwar and pro-war movements, the shattering of the liberal consensus, and the stirrings of the right-wing resurgence that would come to define American politics.

Supplemental primary sources make this book an ideal tool for introducing students to historical research. The "Silent Majority" Speech is critical reading for those studying American political history and U.S.–Asian/Southeast Asian relations.