Torsten H. Nilson – författare
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3 produkter
3 produkter
Inbunden, Engelska, 2002
559 kr
Skickas inom 5-8 vardagar
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
Inbunden, Engelska, 1998
579 kr
Skickas inom 5-8 vardagar
"Torsten H. Nilson's new book Competitive Branding contains usefulinformation on two of the hottest words in marketing, "competitive"and "branding". It's a must read." Jack Trout, President of Trout& Partners Ltd USA, and global marketing strategist. "With theincreasing recognition that brands are assets that have to beactively managed, we all need keys to unlock the processes formanaging brands in a disciplined way. This book opens the doors!"Raoul Pinnell, Global Head of Brands and Communications, ShellInternational Petroleum Company Ltd. "Branding is increasinglyrecognized as the essence of marketing. This book will give youplenty of ideas on how to build, grow, and perpetuate your brands."Philip Kotler, S.C. Johnson & Son Distinguished Professor ofInternational Marketing, J.L. Kellogg Graduate School ofManagement, Northwestern University, USA. In his new book TorstenH. Nilson provides solid, practical and well-founded good adviceand methods for building brands cost-effectively - brands that willsucceed in the increasingly competitive market place. This bookwill help the reader to:* create and implement a programme to build a competitivebrand* understand how brands are created, building the value of thebrands* use all the different parts of the marketing mix to build thepower of the brandThe focus of Competitive Branding is not so much "how to do theabove" but more "what to do" to achieve success. Torsten H. Nilsonhas developed a conceptual framework based on his vast experience -not only does this aspect set the book apart from others on thissubject but it gives the reader the opportunity to consider all thestrategic aspects of branding in the context of their organization.The busy professional will find this enlightening book, which isillustrated with truly inspirational examples and cases, one of themost useful in developing a successful competitive brand.
Inbunden, Engelska, 1992
862 kr
Skickas inom 10-15 vardagar
The new series, Advances in Bioclimatology provides authorative reviews on the latest developments in all research areas concerned with the effects of climatic factors on living organisms - be they plants, animals or humans. The emphasis is clearly laid on the mechanisms - rather than on the statistical relationships - linking biological processes with their physical environments. The following topics are covered in the first volume: - Deforestation, revegetation, water balance and climate; - Interaction of CO2 with growth limiting environmental factors in vegetation productivity; - Radiative transfer in nonhomogenous plant canopies; - Techniques to measure CO2 flux densities from surface and airborne sensors. Future volumes will include reviews of frost, its occurrence, impact and prevention (Vol. 2); laser remote sensing of vegetation; global monitoring of forests with radar; human melanoma and ultraviolet radiation; maintaining health of farm animals under adverse conditions.